If You Want To Create Wealth In The Age of AI, Watch This
Greg Isenberg lays out the kinds of businesses he thinks AI can't easily copy, from physical and licensed work to media, paid communities, marketplaces and unique data.
The gist
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Isenberg ranks physical businesses like plumbers and coffee shops, and licensed or regulated ones, as the most AI-proof, and automated AI services as the least.
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He says attention is underrated: with an AI model as his editor, his short-form videos got hundreds of thousands of views in about a week.
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He suggests using personal agent tools to watch niche trends and build first, since the data, trust and brand you collect are what last.
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He sees big demand for paid communities and in-person events, citing Sam Parr's Hampton for founders doing at least $3 million a year.
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He says marketplaces stay sticky and agents let a team of one to five run one, while hard-to-get data can sell to AI labs.
Greg Isenberg uses it
"I was one of those people that hated short form video. I like to consume it, but I hated it from a creation standpoint. I hated the editing around it. Now I have Opus 5.5 as my editor, and I can go and create short form on the fly when it works for me in my schedule, and I've ..."
▶ Play at 4:44250 creators recommend it, including Riley Brown, Chris Koerner, and This Week in Startups.
See all on the Claude pageWhat they recommend · 1 pick
"I was one of those people that hated short form video. I like to consume it, but I hated it from a creation standpoint. I hated the editing around it. Now I have Opus 5.5 as my ..."
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