The Game w/ Alex Hormozi

"We run meta ads. We have a big relatively big YouTube channel within our niche dominating the niche. So meta is the biggest channel."

"our Google Ads account got down"

"our Shopify link was sending people to Serbia"

"We have School at $100 a month. This is our hobby plan. This is our pro plan."

"I have an app that like I have to scan and I can put the token in another room and like my phone cannot unlock until I physically go do that."

"If I go on any social media, I have to wait 10 seconds between me hitting the app and it starting. So it delays the reward cycle."

"If I'm going to post, I'll typically post through a tool. Even if I want to post in real time so that I don't go on the platform to try and make a post and then lose 15 minutes getting sucked in."

"After the opt-in page, it would pop up in a GoHighLevel page."

"They received a VSSL that I made as well as they would also receive automated reminders and text messages."

"I take a multivitamin."

"I take fish oil."

"I take some stuff for my liver."

"I try to take a lot of supplements for my health like creatine."

"you leave me a review on Yelp and Google and make a post on Facebook"

"Then I just set a kitchen timer for when I how long I expect a task to last."

"There's a great app that blocks your phone so nothing can get through and you have to physically move across the building."

"I also put on earplugs and headphones."

"I also put on earplugs and headphones."

"It's the same voice on YouTube, Spotify and voice over for Substack if folks want to listen to an AI version of myself."

"Voice over for Substack if folks want to listen to an AI version of myself on the innermost loop newsletter."

"Sleep until I wake up, caffeine, nicotine, earplugs, a room with no windows"

"Sleep until I wake up, caffeine, nicotine, earplugs, a room with no windows"

"I buy Jordans and Nikes from brick-and-mortar sneaker resale stores and I sell them on Goat and StockX."

"I buy Jordans and Nikes from brick-and-mortar sneaker resale stores and I sell them on Goat and StockX."

"Productivity is the dollar output divided by hours input, dollars per hour. And so if your busy week didn't move one of those numbers, you weren't productive."

"If you need two to four uninterrupted hours to produce your best work, you're a maker. If you can work in five to 60 minute chunks and still win, you're a manager."

"We have a 3-day cold fee policy anyways. So, let's get you started."

"We met on Bumble. I don't know if you've heard about it, but it's a dating app."

"protein shakes, Chipotle, I split a bedroom. I made my living expenses as small as humanly possible."

"we tried to start doing the Google PPC... We've been running ads for 10 days. We spent like 718 bucks, no leads"

"You can beat 99% of people if you can master the shame of rejection, the boredom of repetition, and the pain of feedback."

"Type three is anti-guarantees. So these are when you clearly state all sales are final."

"Number four is implied guarantees. These are performance based. So if I don't perform, I don't get paid."

"The second type is a conditional guarantee. So, these are the terms and conditions apply."

"Number one is unconditional guarantees. So, basically, it's a trial where they pay first to see if they like it."

"One of my favorite price negotiation techniques, how can you get a vendor to lower their price for real? I will ask a question that every vendor wants to hear, which is, 'How much is the maximum amount that you can create of the thing?'"

"Stop buying new clothes. Go to Goodwill only."

"She has only one job - the moment a lead comes in, you stop everything and you immediately call the lead. That brings in millions of dollars of revenue."

"go on LegalZoom, step one, get documents"

"Figure out what you want, not what you think you should want or what other people tell you to want."

"Learn from your mistakes. Don't make the same one twice."

"Do significantly more volume than you expect for a longer time period than you're comfortable with."

"You're going to train agents on doing what you do so that you can go to a business and say, 'Hey, instead of hiring a department, you can just bring me and I can do all of it.'"

"I would encourage you to look up real estate professional status for your fiance, which is 750 hours a year."

"Then you can hook up Many Chat to those organic content pieces, drive them to inbound leads."

"You can look at Alloy, which is Rick Mayo's company. I think they have one of the best models in the space right now."

"An ESOP is an employee stock ownership plan where you sell between 33 and 49%. You can help your employees get wealthy. You get a tax-free check."

"incorporating AI into your sales process is not a nice to have, but a need to have"

"So, we hired a sales director who had been a sales trainer for a similar type sale before."

"So we had them hire a new media buyer and adjust the optimization towards lowest cost per sale rather than per lead."

"open up an Excel sheet, set a timer on your phone, have it say Monday through Sat or Monday through Sunday, and it starts at whatever time you start working"

"you need to use something called a calculator close. So if you say, 'Hey, I'm going to save you 200 grand. I charge 30% of what I save, so it's 60.' But that way, you're charging for outcomes, not hours."

"What this is it's a really stripped down LLM training loop and it runs in five-minute increments. So you bring your own AI model to be an agent essentially and then you give it a prompt and then what the system does is try to improve its own code over a five-minute training period"

"Keith Cunningham has a really good thought process for this, which is what's the upside number one, what's the downside, and can I live with the downside?"

"Prep for five minutes before the call looking up stuff about the person or the business. You would be amazed at how much of a genius you look like with five minutes of prep."

"I think it's worth also rereading Clay Christensen the innovator's dilemma which it exactly addresses this"

"Have you read the leads book? Read the employees chapter document demonstrate duplicates three-step."

"I feel like if you have that kind of like a TikTok style like check out this trip that I just booked for under X, I think that would destroy"

"you can use something called a parallel dialer. What it does is it calls 10 numbers at once for each of them... the bigger the team, the better it works"

"AI avatars right now are just about good enough to be used. And so, you can have these kind of like TikTokified AI videos"

"To double the business we have to do UGC campaigns and we want to be really selective about who these influencers are making sure that they represent your values."

"Every man becomes an infinitely more dangerous version of themselves the moment they realize they don't need anyone's approval or permission"

"I'm a big fan of one-on-one tutoring. Huge."

"So, invest your $1,000 into the thing that you research to be the fastest skill to upgrade that's available. So, buy books, buy courses."

"So, buy books, buy courses. There's courses online for free."

"If you're willing to suck at anything for 100 days in a row, you can beat most people at most things."

"And with AI and nearshoring, there's for sure you can run better margins than that."

"If you find a girl who believes in your dreams more than you do, who makes you want to be a better man, who's willing to work alongside you to get there, and is grateful for whatever you have right now today, no matter where you're at, just marry her."

"The single greatest skill that you can develop is being in a great mood in the absence of things to be in a great mood about."

"So, you're going to take more phone sales. You're going to try and close them on the phone. When you're going through the sales process, you go CLOSER. Clarify whether they need this or your kid's going to go away."

"But the real unlock for you is going to be paid ads on either meta or YouTube or both."

"Jeff Bezos owns 9% of Amazon."

"Elon Musk owns 20% of Tesla."

"Jensen Huang owns 4% of Nvidia."

"SEO is back"

"Deadline funnels are crushing. It's like, yeah, that's 5 years ago"

"Think about Dave Ramsey. Dave Ramsey has a show where people call in and he says, 'Spend less than you make.' That's the show."

"You could sell agentic setup services to businesses all day long until the cows come home."

"most people do find restaurants through word of mouth and reviews. It's like 90% those two sources"

"most people do find restaurants through word of mouth and reviews. It's like 90% those two sources"

"Hey babe, want to go to Cheesecake Factory? One of the finest dining establishments in the land."

"He owns Panda Express... they do 3.7 billion a year in chicken sales with 27% net margins and take home a billion a year in cash"

"Planet Fitness to make money has to have 10,000 members. Like a brick and mortar has to have 10,000 members to make money and they still crank."

"lock yourself in the room, drink more coffee, and stare at it until you can actually decide"

"Tesla Power Wall. That's really it. They really cling to Tesla heavily."

"They hired people from Ritz Carlton to help them create exquisite experiences at Chick-fil-A."

"Luxury brands like Chanel are masters of scarcity. They only give one or two select pieces per skew to each store."

"Yogurtland, Menches, Golden Spoon, they're all almost exactly the same. There is no Chick-fil-A in the business."

"Yogurtland, Menches, Golden Spoon, they're all almost exactly the same. There is no Chick-fil-A in the business."

"Yogurtland, Menches, Golden Spoon, they're all almost exactly the same. There is no Chick-fil-A in the business."

"I would try and become the Chick-fil-A of the industry. There is no Chick-fil-A in the business, which you can do with these three things."

"HubSpot did a study and tracked how your response time after lead opts in affects your actual getting in touch with them and talking to them."

"with Advantage+ the way that it functions this goes for everybody when right now this is how the new system works you feed it a ton of ads and then it picks the top like 10% that it thinks are good"

"what about then telling him about my school community or doing something? Is that cool?"

"You send them a Zoom link with reminders. That's it."

"Jesse Itzler says this because he's really big in endurance sports and so his kids are too. And it means nothing left in the tank."

"They're either really good at like email outbound and they set appointments for you."

"Apple Care, I think is a gazillion dollar insurance play where they just say, 'Yeah, yeah, like just in case your screen cracks,' which of course they say we don't cover all of these other things and then they just get paid the whole time basically for air."

"Eli Lilly is the American counterpart to Novo Nordisk and at this point a good deal more successful. Their market cap is about 950 billion."

"You catch the Back to the Future reference, right? It's 1.21 gigawatts."

"You don't pay many people don't pay for ChatGPT or Gemini. It's ad supported at most otherwise free."

"You don't pay many people don't pay for ChatGPT or Gemini. It's ad supported at most otherwise free."

"OpenClaw is unbelievably compelling and anyone who's started down that path will never go back right it's just you just you'll never give up your Jarvis once you have a Jarvis"

"Many people may be familiar with CRISPR. CRISPR of course is widely held as being a tremendous advance in terms of enabling DNA editing."

"M4 and now M5 are at the heart of the infra boom for edge computing via OpenClaw agents. M4 has Apple's amazing unified memory architecture."

"If it can't find enough revenue from ads or otherwise to drive this, it could always serve as a host for OpenAI or some other frontier platform."

"I had a guy who was like, 'Hey, man, you should buy this stuff called Ethereum.' And at the time, it was 100 bucks. Set up the account and everything. I was going to put a million bucks into it at 100 bucks."

"Golden handcuffs, I guess."

"Honestly, that's probably the HR and hiring side, which is the least exciting, but... What would stop you from just doing that as the primary thing you do?"

"25 years ago, cloud computing came out and all the billionaires were made."

"maybe doing something like Gym Launch for the tattoo industry"

"Once you do have product market fit, the way that Y Combinator describes this is that getting product market fit is like pushing a boulder up the hill."

"There's a lot of people I know who take Adderall, who still can't get"

"It's more about and this is Naval Ravikant 10,000 iterations."

"Think about Tesla, right? We started with a $250,000 roadster and he had a very limited production, very few people, more profitability per."

"A Class A share of Berkshire Hathaway, which is an $800,000 stock for $20,000, that would be the deal of the century."

"Number two, you bet your money on other people's businesses. That's investing."

"Third, you bet other people's money on your business. That's raising funds."

"Fourth, you bet your money on your own business, and that's bootstrapping."

"Number one, you bet other people's money on other people's businesses. This is what fund managers do."

"I had instead of spending that on education, put it into the S&P 500, even during the best times ever, the amount of money that I would be left with today would be inconsequential compared to what I have now."

"Have you seen Ozarks? I'll give you the scene. Lord finds out the main character and his partner are skimming in some way."

"I read $100 million book, but I don't have any idea about the product."

"That's how TikTok shop works."

"I'm doing LinkedIn ads and I'm doing a cold email that I'm trying to start."

"Oh, we can do it in 14 days. It's 5,000 a day, FYI."

"So that means you're spending time watching Netflix."

"I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. And it's my gift to you. It's absolutely free."