3 Ways I Improved Their Sales Process
Alex Hormozi walks through three changes he made to a struggling sales operation, covering ad optimization, discovery scripting, and team structure to lift monthly units sold.
The gist
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Hormozi says to optimize ad spend toward cost per sale, not cost per lead, which improves show-up rates and overall funnel quality.
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Rewriting discovery questions to surface prospect pain points reduces objections at the close and lifts conversion rates.
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Cutting the lowest-performing salespeople and replacing weak sales leadership with trained professionals raises accountability across the remaining team.
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Hormozi says shifting focus away from vanity metrics like leads booked toward actual sales revenue reveals where a funnel is really broken.
The Game w/ Alex Hormozi, Andrew and Mark agree on 18 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
0:23
Media Buyer
· "So we had them hire a new media buyer and adjust the optimization towards lowest cost per sale rather than..."
0:57
sales director
· "So, we hired a sales director who had been a sales trainer for a similar type sale before."
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