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Alex Hormozi Answers Your Questions

| 8 products mentioned
Watch on YouTube sales funnels pricing strategy subscription optimization lead qualification performance incentives scaling businesses webinar marketing

In this episode of "The Game w/ Alex Hormozi," Hormozi answers rapid-fire questions from million-dollar business owners across various industries, including dental practices, virtual assistant services, career planning, lawn care, meat subscriptions, real estate education, and immigration consulting. The focus is on diagnosing growth bottlenecks, optimizing sales funnels, fixing pricing strategies, and building operational systems that scale.

Key takeaways
  • High-ticket dental practices should focus on qualifying leads through BAND (Budget, Authority, Need, Timing) on initial calls to filter out unqualified prospects rather than blaming ad channels
  • Cold traffic conversion requires a different sales process than warm referral traffic; expect 2-5% conversion rates and budget accordingly ($5-10k per sale at premium price points)
  • Default subscription models with easy customization (via text rather than login portals) reduce churn significantly; customers should not have to manually reorder each month
  • For high-ticket upsells within a program, pitch the upgrade between weeks 2-3 while momentum is strong, positioning it as completing phase one rather than a new sale
  • Pricing power comes from supply constraints—if closing at 70% with limited capacity, raise prices 10-25% before hiring, which funds better talent and improves quality standards
  • Culture and quality enforcement require paired incentive metrics (not one-sided); pair speed bonuses with quality penalties (e.g., if customer complains, technician loses day's bonus)
  • Virtual webinars are a scalable alternative to in-person stages; use best-performing content as ad creatives with minimal CTAs, and leverage precise audience targeting

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Mentioned (3)

Zoom
Zoom "You send them a Zoom link with reminders. That's it." ▶ 27:15
Skool community
Skool community "what about then telling him about my school community or doing something? Is that cool?" ▶ 1:11:50
Advantage+ "with Advantage+ the way that it functions this goes for everybody when right now this is how the ..." ▶ 1:21:50