Codie Sanchez

Codie's top picks

What Codie uses or recommends most, ranked by how often and how strongly. Paid ads are left out.

What Codie warns against

Things Codie says to avoid or be careful with. Other experts don't always agree.

ChatGPT

"Don't use ChatGPT, use Claude for proposals, emails, SOPs."

You don’t need 50 AI tools. ▶ Watch at 0:11

John Coogan, Riley Brown and 138 others recommend it

Zoom

"I think Zoom meetings are where dreams go to die. Particularly in a world where 99% of the time people are hiding behind one of these things."

How to Get Ahead of 99% of People (Starting Today) ▶ Watch at 1:30 See all 2 times Codie said it →

J B E T

Jason Calacanis, Bill Ackman and 4 others recommend it

Robinhood

"Robinhood lets you do one leverage. That's like if you have 10K, they'll give you 10K in margin loans. Please, dear sweet baby Jesus, don't do this. This is how you give yourself an all-star and lose your house."

If You Don't Understand Debt, You Don't Understand Business ▶ Watch at 6:10

B C

Ben Henry-Moreland, Chris Camillo and 1 other recommend it

All 52 of Codie's picks

• ChatGPT Uses and recommends it 3 episodes "I like to think about ChatGPT like a Swiss Army knife. It can do everything pretty good, but maybe nothing amazingly. You use ChatGPT when you need to move fast and structure things quickly." +140 others
• Claude Uses and recommends it 4 episodes "I use Claude code and Claude code basically allows me to make things that are like another agent that can do things for me. All I have to do is talk to it like a human and it starts actually creating a real usable database." +211 others
• Lovable Uses and recommends it 2 episodes "This is where Lovable comes in. I think it's the best AI website builder on the market. You describe what you want and it builds you an actual functional design site. This would have taken a developer a couple weeks and $3K, maybe just last year, and we just did it in 4 minutes." +11 others
• Perplexity Uses and recommends it 2 episodes "I want to start with Perplexity. It's the best research tool you can use, and it gives you answers with all of its sources cited, so you're not going to have AI hallucinations like you get with ChatGPT. It isn't the best at inference, so we're going to use it to get data." +18 others
• Tidio Uses and recommends it 2 episodes "This is where Tidio comes in. Tidio is an AI-powered customer service tool that sits on your website as a live chat widget. It answers customer questions in real time and it uses this knowledge base you build — your return policy, your shipping times, your product details, your FAQ. It even acts as a salesperson to help the customer solve their pain and go to checkout. I set it up for my leash business in about 20 minutes." Only Codie
• Ramp Uses and recommends it 2 episodes "You should be using something like Ramp, which I don't have any affiliation with, but can track all of your expenses of your employees instead." +3 others
• Vanguard Uses and recommends it 2 episodes "I sprint to vanguard.com cuz that's where I worked at the time. I plugged in my paycheck. I connected it to the app and I accumulated money." +6 others
• 50/30/20 rule Uses and recommends it 2 episodes "I do 50, 30, 20, but you can pick out how you want to do it." Only Codie
• Delegation Kill Box Uses and recommends it "I use a delegation kill box. It's on page 254 of the book. It's basically three questions. The first question is could somebody else do this? If no, keep it for now. Second question is have I taught someone how to do this? If no, teach someone right now. Three is have I let them do it without me? If no, pick a day to hand over the task within 14 days." Only Codie
• 4D Decision Tree Uses and recommends it "Here's actually how I do it. So, here's how you fix this with the 4D decision tree. Simple yes or no question. Does this task make me more money or bring me closer to my goals? If it's not a hell yes, guess what we're doing? We are deleting it." Only Codie
• Securities-Backed Line of Credit Uses and recommends it "You take 20K out in a loan. This is called a securities-backed line of credit or an SBLOC. The bank can actually give you this $20,000 and you still own the $100,000 portfolio. Instead of selling this, all you do is pay interest on the loan just like you do on a mortgage. I should know this because I do. I feel comfortable at this ratio: 20 to 30% loan to value for stocks." Only Codie
• Jasper Uses and recommends it "This is where Jasper AI comes in. It has dedicated agents for both ad copy and landing page copy. And what makes it different from just ChatGPT is that you upload your brand voice, your avatar, and your style guide once. And every output it gives you stays on brand. It's not writing generic marketing copy. It's writing copy that sounds like the brand you're trying to build, talking directly to your avatar." Only Codie
• Wispr Flow Uses and recommends it "I like to use Whisper Flow. I've got ideas, I've got prompts I want to run, and typing it all out is really slow. So I use this tool — basically a voice-to-text tool that runs in the background on your computer. Transcribes everything you say instantly into whatever app you're using and doesn't make a bunch of mistakes like my voice to text. I use it all the time. So will you. You're welcome." +27 others
• Loom Recommends it 2 episodes "I like people to show me in Loom videos. I'm like, what's the point of an interview anymore? There's no point in submitting résumés. Instead, I like when they show me — show me what your calendar looks like, show me the list of people you reached out to, show me your process." +11 others
• Halo Laser Treatment Uses and recommends it "Something called Halo — that's like $3 to $5k. Super intense lasers that laser your face but genuinely make you look 5 years younger." Only Codie
• Healthy Meal Prep Service Uses and recommends it "Maybe use a healthy meal prep service. I use one. It gets delivered to your door every week. You can skip the expensive shopping trip." Only Codie
• Osea Uses and recommends it "I use a lot of organic products like Osea. I really like their stuff and all their oils. Pretty much across the board, as much organic makeup as you can." Only Codie
• Red light therapy Uses and recommends it "You can get these red lights that are amazing for your face. This one literally sits on my desk every day. I also have one that I lay down with, because most of what actually works isn't expensive at all. I use the red lights. I highly recommend that." +10 others
• Superhuman Uses and recommends it "Can I use something like Superhuman, which is the software I use that automates all of my email inbox management better? Great." +6 others
• Amex Platinum Uses and recommends it "Option two, I use a lot — this is Amex Platinum. There's a hefty yearly fee, but the benefits outweigh it if you use it properly. I like this card because we are always jet-setting on planes. If you use it for travel, this might be like access to lounges, hotel credits. This is helpful for my team a lot." Only Codie
• YouTube Community Posts Uses and recommends it "One of the most underused features on any platform right now is YouTube community posts. We've been gaining thousands of subscribers and selling our events through posts. We sold 11% through YouTube community." Only Codie
• Prompt Engineering Uses and recommends it "This is called prompt engineering where you create the most optimal prompt to get the best results. I'm able to prompt ChatGPT with something very simple and it outputs a much more detailed prompt that then gives the image generator more direction to make my output better. This is the key step most people skip. Let the robots talk amongst themselves." Only Codie
• Chia pudding Uses and recommends it "I eat chia pudding with fresh fruit. It's one of the best plant sources of omega-3s. It's great for your brain function." Only Codie
• Keep-Kill Decision Framework Recommends it "If you do go forward with your idea, you have to set a kill date using the keep-kill decision framework... Basically define a period, 30, 60, 90 days. You're going to clear benchmarks to figure out if you should keep going. If you're growing, double down... I love this framework. It's in the book, and it's going to prevent you from doubling down on ideas that started hot and flame out." Only Codie
• Negotiation Schedule Recommends it "So, create a negotiation schedule every year. Look at the five to 10 highest contracts and expenses that you have and negotiate a new deal. This actually saved a lot of the businesses I invested in during COVID." Only Codie
• Mirroring / Reflection Technique Recommends it "Waitresses who repeated their clients' orders exactly how they said it back to them got tipped 81% more. We actually want to mirror what our customer says — say almost exactly back to them. The waitresses who paraphrased only got tipped 61% of the time." Only Codie
• Proximity investing (co-working, masterminds, better gyms) Recommends it "Pay to have time back in your day because you are not commuting far. It might be the better gym where the classes are full of people you might actually meet who want to invest in your business or hire you. Joining a co-working space instead of your kitchen table — it costs you money not to be in the room with other winners. I joined three or four masterminds before I made all my cash because you're paying for who else paid to be in the exact same room and stealing their 10,000 hours." Only Codie
• Sculptra Uses it "Sculptra — this basically pulls back your face, kind of like fills in collagen. I'm not a doctor. I don't know. I'm just telling you stuff I do to try to not look 40." Only Codie
• Seller Financing Recommends it "There's an even better form of business debt the top 1% use, and it's called seller financing. With seller financing, you're basically flipping the transaction. You give the seller 40% of the profits until you pay back the 375K over 7 years — no banker in the middle. Over the same 10-year window, you're going to have an additional $135K in your pocket." +1 other
• 50-30-20 Budget Rule Recommends it "I like this version because it is simple enough to remember. 50-30-20. 50% to future you, 30% to financial cleanup, 20% to your upgraded life. Future you means you're investing in things that actually make you money back. Financial cleanup means high-interest debt, taxes, insurance gaps — the boring adult stuff that stops future emergencies from becoming catastrophes. Updated life means you go wild." Only Codie
• Friction Audit Recommends it "The patch is actually to create friction. We call this the frick audit. Basically, you're going to find every recurring charge, open your credit statement, and search for recurring trial PayPal. Cancel the stuff that only survives because you forgot it existed. I'm actually right now having my chief of staff do this exact same thing — he found literally hundreds of subscriptions charging anywhere from $10 to $200 a month. This one audit is saving my business tens of thousands of dollars per month." Only Codie
• Rental properties Uses it "I did buy rental properties simultaneously" Only Codie
• S Corp Election Recommends it "Our founder, we tell her to switch to an S corp election. Now, she pays herself a reasonable salary of, let's say, 150K. Still hits with the payroll tax, but takes the remaining $350,000 as distributions." Only Codie
• Flat Hand Method Uses it "Then I also use the flat hand method. Let the scorpion walk on my hand rather than grabbing it, which mimics a predator from above." Only Codie
• Excel Uses it "I put it in an Excel spreadsheet. These days, you could throw that Venmo into AI and Rock and Roll." +5 others
• Professional makeup services Uses it "I mean, I pay my makeup lady $300 per visit." Only Codie
• SMART Goals Recommends it "The fix to this is just one simple tool that changed how I run my companies. It's called SMART. When someone gives me an instruction that isn't according to the SMART rules, I hand it back, because decoding a lazy ask should not actually be your job." Only Codie
• Fidelity Recommends it "I would just put it in a Vanguard or a Fidelity, some sort of cheap structure, dollar cost averaged, continue to invest over the long time, allow it to compound." +3 others
• Ink Business Cash Card Recommends it "If you're a new business owner, have physical locations, a good one is like the Ink Business Cash card at this time. What's cool about that? 0% interest for 12 months, 5% cash back on the first 25K spent on office supply stores, internet, cable, phone services each year." Only Codie
• Pinterest Recommends it "I would add some more social channels, like Pinterest. I would systematize my content — repurpose winning videos to Pinterest, it's like a search engine built for nostalgia, recipes, crafts." +3 others
• Shopify Recommends it "You've got to get onto a real subscription platform. It does all the work for you. So this is like Shopify plus a recurring app. This is really going to help you do win-back emails." +8 others
• Product Hunt Recommends it "Go look on Product Hunt. See what the top converting landing pages look like. Pick one of those and just duplicate the image." +5 others
• BizScout Recommends it "Go to BizScout.com for free. Filter by your city. Just browse. Get comfortable with what's actually for sale. You'll be shocked. It's super fun to start." Only Codie
• Helena AI Recommends it "Marketing, I'd use Helena AI. Basically, outsourced 100% marketer. Pretty brilliant." Only Codie
• Debt Avalanche Method Recommends it "Method one, the avalanche. This is my way. You focus on the highest interest rates first. Because math says this is the best approach." Only Codie
• Debt Snowball Method Recommends it "Method number two, the snowball. This is from my friend Dave Ramsey. If you've tried and failed to pay off debt before and need some early wins to stay in the game, go snowball." +1 other
• Google IT Support Professional Certificate Recommends it "You could go to Google's IT support professional certification. I think it's 300 bucks on Coursera. This opens up an industry where entry-level salaries start at 55K." Only Codie
• 10-Second Reset Technique Recommends it "I want you to try the 10-second reset. So the second you say something negative, I want you to have something that you trigger positively instead." Only Codie
• Walk and Talk Meeting Technique Recommends it "I want you to try to change at least one of your meetings this week to a walk and talk. I found people are two to three times more likely to say yes to a meeting because everybody's trying to get their 10,000 steps." Only Codie
• Wealthfront Recommends it "You auto make sure that you invested in something like Wealthfront. That is a micro decision that is for the positive." Only Codie
• Replit Recommends it "All you have to bring an open mind, some crazy ideas, your laptop charged important ChatGPT or Claude and Replit." +10 others
• FU fund Recommends it "The second thing that I was taught in finance is having an FU fund. You save 3 years worth of your annual living expenses." Only Codie
• ChatGPT Warns against "Don't use ChatGPT, use Claude for proposals, emails, SOPs." 140 recommend it
• Zoom Warns against "I think Zoom meetings are where dreams go to die. Particularly in a world where 99% of the time people are hiding behind one of these things." 6 recommend it
• Robinhood Warns against "Robinhood lets you do one leverage. That's like if you have 10K, they'll give you 10K in margin loans. Please, dear sweet baby Jesus, don't do this. This is how you give yourself an all-star and lose your house." 3 recommend it
• Amazon FBA Warns against "Amazon FBA. I think it sounds great. There's lots of people online, but then Amazon owns you. They can suspend your account overnight, copy your product." 1 recommend it
• Pokemon cards Warns against "Anybody who is trying to sell you a Pokemon card thinks you're an idiot. The problem is that none of these things hold their value over time." 1 recommend it
• Nothing matches.