Swipe File
A curated personal document of examples you love — great hooks, analogies, titles, weird use cases, and revealing comments — used by content creators and marketers to sharpen taste and improve output quality.
What else do they all swear by?
Greg Isenberg, Codie Sanchez and Nick Vasilescu use or recommend Swipe File. See what else they have in common.
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What creators say
"If you don't have a swipe file... it's just a life hack. You should really have a swipe file for everything. Like I'm talking marketing. If there's posts that you like that you get inspiration from, or apps that have cool UIs that you really get i..."
More from Nick Vasilescu →"If you're building anything, you want a swipe file. A swipe file is a place where you have references, screenshots on copy and design, and then you'll feed those to the LLMs or to Paper to help get the most out of it."
More from Greg Isenberg →+1 more mention from Greg
"You're going to want to build what some people call a swipe file, some people call it a taste file — basically a document of examples you love. Gre..."
"Step one, you're going to build a swipe file. Go to your search bar, type your niche, filter to video and save the top 100 posts over a million views. Then you screenshot the thumbnail, transcribe the first 30 seconds and log the top comments. And..."
More from Codie Sanchez →Creators also endorse
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About this data
- ✓48,000+ mentions extracted from real podcast transcripts
- ✓Every quote links to the source episode
- ✓Sponsored mentions are always labeled
- ✓Critical takes are shown, never filtered out