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Swipe File

technique
Greg Isenberg Codie Sanchez
+1

3 creators use or recommend it

▲ 2 active in the last 90 days

3 recommend
Last discussed Nov 2, 2026

A curated personal document of examples you love — great hooks, analogies, titles, weird use cases, and revealing comments — used by content creators and marketers to sharpen taste and improve output quality.

What else do they all swear by?

N

Greg Isenberg, Codie Sanchez and Nick Vasilescu use or recommend Swipe File. See what else they have in common.

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What creators say

NV
Nick Vasilescu
recommends
Used for: Collecting marketing and UI inspiration

"If you don't have a swipe file... it's just a life hack. You should really have a swipe file for everything. Like I'm talking marketing. If there's posts that you like that you get inspiration from, or apps that have cool UIs that you really get i..."

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Greg Isenberg
recommends
Used for: Feeding references to LLMs and Paper

"If you're building anything, you want a swipe file. A swipe file is a place where you have references, screenshots on copy and design, and then you'll feed those to the LLMs or to Paper to help get the most out of it."

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+1 more mention from Greg

"You're going to want to build what some people call a swipe file, some people call it a taste file — basically a document of examples you love. Gre..."

Codie Sanchez
recommends
Used for: Content ideation, identifying viral hooks and topics, researching future sponsors Praised: Builds a library of proven hooks and topics; reveals future revenue opportuni...

"Step one, you're going to build a swipe file. Go to your search bar, type your niche, filter to video and save the top 100 posts over a million views. Then you screenshot the thumbnail, transcribe the first 30 seconds and log the top comments. And..."

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About this data

  • ✓48,000+ mentions extracted from real podcast transcripts
  • ✓Every quote links to the source episode
  • ✓Sponsored mentions are always labeled
  • ✓Critical takes are shown, never filtered out
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