Related products and practices, with creator experiences across different uses.
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Media
Learning frameworks for making ideas memorable and sticky in marketing and communication
"If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing five ways that you can make ideas stick with people. I'm kind of like thinking I'm..."
Technique
"I learned microexpressions I believe in 2010. And so, I've been practicing activating my facial muscles."
Technique
Repeating a customer's exact words back during a sales call to build rapport and set up a consistency-based close
"Waitresses who repeated their clients' orders exactly how they said it back to them got tipped 81% more. We actually want to mirror what our customer says — say almost exactly back to them. The waitresses who paraphrased only got tipped 61% of the time."
Software
"I've been really addicted to this new site called Moltbook, where people have unleashed their AIs to interact in the first ever AI agent-only online community"
Technique
Helping family members communicate more effectively with loved ones struggling with addiction
"I don't think the family realizes that they can skill build. They can learn how to do motivational interviewing. They can learn language that is going to feel good to them. It doesn't have to be so chaotic."
Learning to ask deep questions in discovery meetings to win high-net-worth prospects
"There's two superpowers that I've discovered in this career... the first one, I read the book Never Split the Difference. Have you ever read that book? ... This whole book is his playbook for how he would get the bad guys to release the hostages... And when..."
Teaching team members the importance of precise, honest language and guarding against corporate jargon
"Early on in my career, I used to ask everyone who worked on my team to read Orwell's essay 'Politics and the English Language.' It's an incredibly good essay because in it he talks about how English is among the most powerful tools ever invented by humanity."
Technique
Feeling grounded and signaling confidence
"I like using the lower end of my voice, like the basement of my voice. It helps me feel more grounded... it's clearly signaling to you that I feel good. So a lower tone is one of my favorite cues. It also could be called a power tone."
Media
Quick introduction to the Radical Candor management philosophy
"Even better yet, there's like a 15-minute YouTube video or TED talk or something she did. You can find Kim Scott Radical Candor. And it's transformative."
Learning negotiation frameworks for crafting deal structures and achieving win-win outcomes
"The Secrets of Power Negotiating by Dawson — I remember had a huge impact on me."
Technique
Email, chat, and Slack sign-offs
"You also can add a really easy one, a little sneak one, is sign off your emails as warmly, right? So, instead of like from or sincerely or regards, kind regards, say warmly. Add warmth into even your emails and your sign-offs and your chat and your Slack. T..."
Software
Bulk SMS outreach to potential business customers
"So, we're going to go over to straight text. And this is my favorite app for doing bulk texting. I love it because it sends your text from your MacBook or from your iPhone."
Text messaging for business purposes
"I use straighttext.com. It does the same thing. It's like 30 bucks a month"
Software
"We do that directly in, you know, Slack or Teams"
Media
Building trust and connection in relationships
"Well, you got a great book out, Brad. It's called Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth and Communicating with Anyone... So I want people to get your book."
Technique
Understanding how his wife receives love and improving his marriage
"Have you ever done love languages? I think they're amazing. When I figured those out for my wife, I then knew what she needed to receive love from me... Her love language is acts of service and words of affirmation. She was like, it means more to me that yo..."
"I think people should all read this guy, Irving Goffman. and he's a sociologist from the 1960s and he comes up with this uh great book, the presentation of the self in everyday life"
Learning how Steve Jobs communicated and presented ideas with clarity and simplicity
"There's actually a book on this — there are two books called, one's called Insanely Simple, the other one's called The Presentation Secrets of Steve Jobs. Read both of them."
Software
SMS-based app interfacing — enabling text message communication with their application
"We use Twilio for our app where we want to be able to interface with an application via text message. Even though we could go and vibe code that, all of a sudden you're dealing with different mobile carriers and the cell networks and are they going to flag ..."
Technique
Collecting intelligence from targets in the field; closing sales deals; extracting competitive and marketing data from prospects; consulting engagements across energy, medical, and coaching industries
"Two questions and a confirmation is something that we use in the field of intelligence to collect as much sensitive information from a target as possible without ever exposing the target to sensitive information about ourselves. I have a centimillionaire cl..."
Software
Async between-session client communication for AI Concierge retainer clients, with 12-business-hour response time
"In between calls, another piece of the offer is they get unlimited Voxer access to me with a 12-business-hour response time. It's very high perceived value. Of my five clients, only three of them have messaged me and they have messaged me once each over the..."
Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.
Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.
