Greg Isenberg
98 things Greg uses or recommends, from 50 episodes.
Greg's top picks
What Greg uses or recommends most, ranked by how often and how strongly. Paid ads are left out.
Claude
+245 other experts
Uses and recommends it · talked about in 8 episodes
"Even just the fact that Claude Cowork can now go and click around your Meta ads dashboard, which is something that used to always drive me insane — like how the hell do I just quickly check this thing? That's just been a game changer for me, even though we have someone on the team who does it, just so I actually can see what's going on."
Idea Browser
+1 other expert
Uses and recommends it · talked about in 5 episodes
"I need an idea. So, I'll just grab an idea from ideabrowser.com. And I'm going to pick an idea that I think is interesting that I would actually go and build."
Qwen
+2 other experts
Uses and recommends it · talked about in 2 episodes
"If the image is already good but one detail's wrong — Qwen. It's really good at repairing a label or replacing one object, localizing a headline, or correcting one small visual mistake, but you want to preserve everything else. So I use it as a repair shop but not a place where I want to develop the entire creative direction."
Claude Code
+107 other experts
Uses and recommends it · talked about in 4 episodes
"Madness versus Claude Code. I prefer Claude Code. Although Madness is OG and is underrated, but I do prefer Claude Code. When you're picking something as foundational in your workflow like Claude Code, you're kind of like betting on the company and the ecosystem."
ChatGPT
+155 other experts
Uses and recommends it · talked about in 3 episodes
"So, you know what you want to do is you want to go to ChatGPT. You're going to want to click that plus button."
LM Studio
AI tools
Recommends it · talked about in 3 episodes
"For most people I would just start with LM Studio or Ollama. LM Studio feels like a normal desktop app. You download it, you search for the model, you click download, and then you can just chat with it. My opinion is it's probably one of the most friendly first-time user experiences if you're non-technical."
What Greg warns against
Things Greg says to avoid or be careful with. Other experts don't always agree.
Janora AI
"The craziest thing is all the models are not the state-of-the-art models. So, they're actually using like old models, putting it together. I kind of hate that about this, right? Like this is not the best product."
Missive
"canceling my missive subscription because I don't need to look at my email anymore. It's handled by the bots."
Experts most like Greg Isenberg
They use many of the same things Greg does. Pick the ones you trust and see what they all swear by.
All 98 of Greg's picks
- Claude Uses and recommends it 8 episodes "Even just the fact that Claude Cowork can now go and click around your Meta ads dashboard, which is something that used to always drive me insane — like how the hell do I just quickly check this thing? That's just been a game changer for me, even though we have someone on the team who does it, just so I actually can see what's going on." +245 others
- Idea Browser Uses and recommends it 5 episodes "I need an idea. So, I'll just grab an idea from ideabrowser.com. And I'm going to pick an idea that I think is interesting that I would actually go and build." +1 other
- Qwen Uses and recommends it 2 episodes "If the image is already good but one detail's wrong — Qwen. It's really good at repairing a label or replacing one object, localizing a headline, or correcting one small visual mistake, but you want to preserve everything else. So I use it as a repair shop but not a place where I want to develop the entire creative direction." +2 others
- Claude Code Uses and recommends it 4 episodes "Madness versus Claude Code. I prefer Claude Code. Although Madness is OG and is underrated, but I do prefer Claude Code. When you're picking something as foundational in your workflow like Claude Code, you're kind of like betting on the company and the ecosystem." +107 others
- ChatGPT Uses and recommends it 3 episodes "So, you know what you want to do is you want to go to ChatGPT. You're going to want to click that plus button." +155 others
- LM Studio Recommends it 3 episodes "For most people I would just start with LM Studio or Ollama. LM Studio feels like a normal desktop app. You download it, you search for the model, you click download, and then you can just chat with it. My opinion is it's probably one of the most friendly first-time user experiences if you're non-technical." Only Greg
- Codex Uses and recommends it 2 episodes "I'm starting to live in Codex. I think it was about a month ago I had Riley Brown on the podcast and I basically said like, 'Hey, convince me to use Codex. I'm in the Anthropic ecosystem. Convince me to use Codex.' And now I will say it's a part of my daily driver." +96 others
- Things Uses and recommends it 2 episodes "one app that I've been using literally for 14 years. It's the Things to-do list app. So, it's by a company called Culture Code. I'm not affiliated with them at all" +1 other
- Lindy Uses and recommends it 2 episodes "This new AI tool works like Open Claw, except its setup is 10 times simpler. All you need to do is sign up, give it access to your mail, meetings, other relevant apps, and that's it. Now, you can simply ask it to organize your inbox or schedule meetings directly through iMessage." +2 others
- OpenRig Uses and recommends it "OpenRig lets you organize coding agents into a team. So you can have one working on a change and another checking it... It works with Codex, it works with Claude Code, actually works with both. So I think that's really cool... OpenRig's a really cool one and a fun one that I'm playing with." Only Greg
- Ollama Recommends it 3 episodes "If you could run these models locally with something like Ollama, LM Studio, you start to understand what can happen on your own machine and what needs the cloud and what needs to touch private docs and what should stay behind the wall." Only Greg
- Hermes Agent Recommends it 2 episodes "I don't think most people should use Hermes unless they have gotten good at either Codex or Claude Code. Level one is get good at Codex or Claude Code. Once you've done that and you can confidently say you're good at it, then Hermes and having a self-hosted option with incredible memory — that's where Hermes is amazing. Get good at Codex or Claude Code first. Once you've gotten there, download the Hermes desktop app and then start playing with different models. If you're going to work with Anthropic, you're only getting Anthropic's model. But when you download Hermes, you can play with multiple models. Memory is extremely good. And it's local — so that's awesome." +12 others
- Claude Fable Recommends it 2 episodes "This is the most powerful model that we've ever seen... I needed to make this episode where I break down how you're using Fable 5 wrong, what are a bunch of use cases, and prompts that you can use today that's going to help you, and a bunch of startup ideas that now, with the most powerful coding agent ever available to mankind, what has that unlocked?" +12 others
- Codex Sites Uses and recommends it "What's the coolest part about Codex sites is it updates your app autonomously. You can have it so it automatically updates these things. It automatically creates, for example, guides based on my content. It automatically adds the different companies I work on. So, it basically is this whole idea around autonomous product building." Only Greg
- CleanShot X Uses and recommends it "Of course. I've been on it for years. Also not affiliated, but love it... It's one of those upgrades on your Mac that once you use it, you cannot go back." +1 other
- Swipe File Recommends it 2 episodes "You're going to want to build what some people call a swipe file, some people call it a taste file — basically a document of examples you love. Great hooks, great analogies, great titles, weird use cases, comments that reveal what people are genuinely confused about. Curators are only as good as their taste inputs." +2 others
- Fellow Uses and recommends it "When Fellow came out, there was nothing like this. This is a kettle. A lot of the kettles didn't really feel like they were designed for coffee people. And then this came out, and they started crushing it, and now they have a huge product suite. Like I got a Fellow grinder back there. By the way, not affiliated with Fellow. Just again, like a fan." +1 other
- Jev Uses and recommends it "I've been hooked on Jev. I think there's a bunch of use cases for Jev that people are not talking about, underserved. One that I think is really interesting is just UI design. How do you use a decisions API to get you the most highly converting app store screenshots or direct response websites and apps?" +4 others
- Kling AI Uses and recommends it "If the job is the hero shot, I'd use Cling. That's where it's been more for — camera movement, physical realism, and that final touch that the customer is going to notice. There are more expensive ways to discover that the original idea was weak, which is why I would arrive at the shot already planned." +1 other
- Excalidraw Uses and recommends it "For me, I would do this with a blank Excalidraw or TLDraw board. I would write the final outcome at the top, then I would draw the jobs — planner, customer researcher, competitor researcher, distribution researcher, skeptic, merge, human approval — then I would draw the arrows." +1 other
- TLDraw Uses and recommends it "For me, I would do this with a blank Excalidraw or TLDraw board. I would write the final outcome at the top, then I would draw the jobs — planner, customer researcher, competitor researcher, distribution researcher, skeptic, merge, human approval — then I would draw the arrows." Only Greg
- Meta Ads Uses and recommends it "Volume of videos, throwing that into Meta, seeing what it does with it. This is a case where the AI tools are absolutely amazing — Meta ads used to be this black box, so confusing, so crazy." +18 others
- Claude Design Uses and recommends it "My final impression of Claude Design is that you should try it and get your hands dirty. I think that the wireframe capability on Claude Design is incredible. I think that the visual designs of Claude Design are really really good." +10 others
- Facebook Ads API Uses and recommends it "use the Facebook ads API to push all 100 variations into your ad set as drafts" Only Greg
- Railway Uses and recommends it "deploy a tracking dashboard using Railway to monitor the winners" +4 others
- Google Colab Uses and recommends it "I personally use Google Collab. Why? I just know Google the best and trust Google the best. The easiest way to get started, you go to collab.google.com." Only Greg
- Figma Uses and recommends it "Finally, assemble everything in Figma and feed these screenshots back into Google AI Studio to vibe code toward your Northstar design." +30 others
- Google AI Studio Uses and recommends it "First, build the ugly prototype in Google AI Studio with zero prompts for aesthetics. Only once you get the logic and the functionality right, you start defining the brand soul." +3 others
- Perplexity Computer Uses and recommends it "Safe to say this out this exceeded my expectations. I don't know about you, but this is this is really cool. Something I'm going to be playing more with." +2 others
- Axio Uses and recommends it "This new AI agent platform, it's called Axio by Alibaba, is getting me a little converted. Now there's an opportunity for me to use something that makes it easy to start an e-commerce business." Only Greg
- Google Notebook LM Uses and recommends it "The other product I wanted to talk about is and you've probably heard of it. It's Google Notebook LM, but there's a feature that you probably haven't looked at, which is the slides feature." Only Greg
- Krea Uses and recommends it "One app is Krea. So, this is probably something that you haven't used. I just started using it over the last little bit, so I wouldn't say I'm a pro with it, but it is one of those creative AI tools that brings in, you know, V3 and Topaz and all these different video 3D creative models in one subscription." Only Greg
- Nano Banana Pro Uses and recommends it "Let's see if it can actually get better output than Nano Banana Pro, which has been my daily driver for the last few weeks." +3 others
- Agent Reach Recommends it "What Agent Reach does is it's going to help your agent get information from the social internet. So YouTube, Reddit, X... I would use it for customer research, because I think there's just so much insight in customer research... The other one that I want to spend more time with is Agent Reach." Only Greg
- Brag Recommends it "Highly funded venture-backed startups make these insane videos and spend like $100,000, $200,000, $300,000 on them. Hey, you can get something pretty interesting out for really not a lot of money using something like Brag. By the way, the version I'm talking about is Brag Slim... If I had to pick one to try tonight, I think it would be Brag. You get something you can send to someone." Only Greg
- Grill Me Recommends it "Number seven might have the best name of the list this month, which is Grill Me... You give it an idea or a decision and it interviews you about it... I'd use it before building something. I'm especially excited about it, because that's probably when I'm most likely to skip over an awkward question." Only Greg
- Impeccable Recommends it "Paul Bakaus built it to give coding agents more specific design guidance, and I think it's worth a look if you've been asking your AI to make things look better but you're not really getting too far... There's also bolder and quieter, which I like. Sometimes quieter is exactly what I want from an AI-generated website." Only Greg
- PPT Master Recommends it "I know PowerPoint, but stay with me on this one because I think it could be useful for a few of you, actually quite a few of you. What PPT Master does is it takes documents or notes and it turns them into an editable presentation. So you can give your own PowerPoint template, too." Only Greg
- Voice Studio Recommends it "Number three is Voice Studio. It's an app you download onto your computer for AI voice work. The way I think about it is it's like an open-source ElevenLabs... You can dub a video into another language, which is actually to me one of the most interesting things. So it has local models, so you basically run them on your own hardware." Only Greg
- Corrections log Recommends it "Wednesday, maybe it's your corrections log. I think it's the most important hour of the week. I go through every fix a person made to an agent's work and I turn the ones that keep happening into rules. After a few hundred jobs, that list of rules becomes the most valuable thing you own, because anyone can use the same AI models, but nobody else has your list of every way they go wrong in your kind of business." Only Greg
- Topaz Uses it "Then I would use Topaz, lip sync, voice captions, and export tools to finish the work. These tools improve resolution, localize and improve performance, and create the actual files the customers want to publish at the end of the day. They can polish a good asset, but they're not going to rescue a bad concept." Only Greg
- NVIDIA DGX Spark Uses it "I just got a DGX Spark, which is like a high-end one. The hardware could be your MacBook, your Windows laptop, an Android phone, an iPhone — but the DGX Spark is a high-end workstation. The bigger models become just much more realistic with a strong GPU or workstation like that." Only Greg
- SkillSpector Recommends it "Before you install random capabilities from GitHub, you should probably ask whether it's safe, and that's what SkillSpector is for. It can scan AI agent skills for security issues — things like prompt injection, data exfiltration, supply chain risk, hidden instructions, basically any malicious patterns. The way I think about it is: before you hand your AI a new tool, scan the tool." Only Greg
- Plan Mode Recommends it "Plan mode is basically the moment where Claude looks around the project, reads the context, and thinks through the job, and it shows you the approach before it starts changing files. The way I think about it is like the quote, 'measure twice, cut once.' That's what you're doing here." Only Greg
- Routines (Claude Code) Recommends it "This is when a lot of people start having that aha moment where it's an actual 24/7 employee. You can basically give Claude recurring work like a morning brief, weekly issue review, pull request reviews. Claude calls this routines. Every weekday morning at 7 a.m., read slash customers slash context, open GitHub issues if connected, and create or update slash context morning brief MD with the top customer pain point, one product risk, one recommended build task for today, and one question I should ask customers today." Only Greg
- Phil's Coffee Uses it "Right now I'm on the subscription to Phil's Coffee and I just get Taura beans from Phil's Coffee." Only Greg
- PostHog Uses it "I use PostHog, no affiliation, as an analytics tool." +5 others
- Cursor Uses it "To me I use both. I'm in Claude Code, but I also use Cursor personally." +57 others
- Blue Bottle Coffee Uses it "I'm drinking Blue Bottle classic cold brew, the mini can. Super crisp." Only Greg
- Brex Uses it "I use Brex bank accounts and we have multiple companies and multiple credit cards that we set up on Brex. I'm able to see basically who's spending what, how they're spending it, limits, stuff like that." Only Greg
- 48-Hour Loop Recommends it "I would do what's called a 48-hour loop. Pick one tiny problem you personally understand, and then build the smallest version with AI — it can be ugly, a script, a form, a simple web app, an automation. Then create 10 pieces of distribution for it before you even feel ready: one demo video, three short clips, three posts, two DMs to people who have the problem, and a landing page. You're basically training yourself to stop separating the product from the market." Only Greg
- Daily Briefing Agent Recommends it "Build a daily briefing agent for yourself. Give it three sources, give it your calendar, give it a folder of notes, and give it a few saved links. Its job is to tell you what matters today, what decisions are waiting for you, and what follow-ups you owe people. Then add one rule: it has to show sources and ask for approval before sending anything. That one project teaches you context, retrieval, tool use, permissions, and evals." Only Greg
- Anthropic Uses it "I'm in the Anthropic ecosystem. Yes, I still live in the Anthropic ecosystem, but I'm also using Codex." +10 others
- Google Analytics Uses it "Earlier in my career, I spent so much time in analytics and thinking about voice of customer. How do you get human voice of customer and via survey data and pair that with things like Google Analytics to really increase your conversion rate from 1% to 4%." +5 others
- Incogni Uses it "So, Incogni is like in the background, Incogni like gets you removed from all of these different lists that, you know, spam you and send you emails, whatever. It's like a privacy piece of privacy software. But, you never really hear from this but you pay for the product, but you never really you never have to interact with it because it's all happening in the background automatically." +1 other
- petpace.com Uses it "There's some products, I'm on one right now, petpace.com. There's Whistle, like a few of these have added AI recently." Only Greg
- Slack Uses it "For me, if I'm making an AI employee, I want to use Slack. I get my work done in Slack. So, for me, I want my assistant to be in Slack." +52 others
- Ahrefs Uses it "Ahrefs for for a while has had this backlink check, uh, checker. So, you know, you you put in your domain, for example, gregisenberg.com. It's going to see what are the different backlinks" +5 others
- MacBook M1 Uses it "In my case, I don't have an Nvidia GPU. I'm actually using a MacBook and an M1 Pro. I know I need an upgrade to a new Mac." Only Greg
- Mac Mini Uses it "I've got my Mac Mini going, you know, I've got one instance so using something like this is cool because you can have multiple instances going right." +16 others
- Manus Uses it "When I use Manis, it was like the first product I ever used that felt like the agent era was here and this does feel the same." +1 other
- One-tenth value pricing rule Recommends it "Start by pricing at one-tenth of the value you create. Then raise prices by 5% until you're losing exactly 20% of your customers." Only Greg
- Glyph Uses it "I'm also using Glyph uh.app to help get the most out of Nano Banana" Only Greg
- The Boring Marketer YouTube channel Recommends it "You've got a criminally underfollowed YouTube channel and you started to create more video content. So I'll include a link in the show notes in the description to go and subscribe to The Boring Marketer on YouTube." Only Greg
- Facebook Groups Recommends it "What's really undervalued right now, insanely undervalued, definitely Facebook groups. I think there's 1.8 billion monthly active users if I'm not mistaken. So if you believe that we're going to have millions of Muse agents going and crawling Facebook groups, why aren't you creating a Facebook group right now?" +2 others
- Shopify Recommends it "The customer pays on Shopify. I just start with Shopify, they're the number one, right? Of course you could do it in the future in other places." +9 others
- Slant Recommends it "If you don't own one, you can do Slant 3D print on demand API. So I think a lot of people are going to be like, 'Oh, I don't want to own like 20 3D printers in my house or my office.' Okay, don't. Just use an API and have it print there." Only Greg
- Free Tools Recommends it "Free Tools is from Corey Haines, and he has like a whole marketing collection, and it helps you work out what you could build and give away to attract the right customers. In general, I like this because if you enjoy building things, you can put some of that energy into getting people to find your business." Only Greg
- Agents API Recommends it "If you have great data, if you have a great brand, if you understand a vertical better than other people, there's this huge opportunity to build apps. And that's why I would be playing with the Agents API today. Like, go and figure out what you can be building, how you can extend your business to this world." +1 other
- Ultra Fast Recommends it "They obviously launched Ultrafast, which is amazing by the way. If you haven't tried Ultrafast, it's absolutely amazing. You're going to love it. It's just way faster. Of course, it's a lot more tokens." +1 other
- Meta Ads Library Recommends it "I would probably open the Meta ad library and look for companies that are clearly spending money but have not a lot of creative variety — it looks all the same, the same product hook, the same background, the same one or two or three formats across most of their active ads." +3 others
- Upwork Recommends it "If you go to Upwork, there's literally hundreds of thousands — thousands of jobs of people willing to pay between $10 and $100,000 for different projects. And you can just copy and paste those into here and go and do those projects with something like Studio Operator." +11 others
- Instinct Recommends it "In an ideal world, Instinct is by Apple and I just have way more trust in Apple than a startup by definition. But the reality is Apple is not there yet. And the reality is this product could save me hours a week — and it's the hours a week of stuff that I hate doing. And so it frees up my mind so I can build my own ideas." +17 others
- Hugging Face Recommends it "If you're new to local AI, one of the best exercises is actually just to open Hugging Face and read a model card really slowly. You're going to learn a lot. That's the first place I would go. They're the biggest at it." +2 others
- Quantization Recommends it "Quantization is the compression for models. It allows giant models to fit on normal laptops. If you're just getting started, Q4 is just a reasonable place to begin. Q4 is usually easier to run. Q8 keeps more quality but needs more memory. I would start there." Only Greg
- Sensor Tower Recommends it "Just go look at sensortower.com — not affiliated — but you can just see what's charting and what people are downloading. And it's like, okay, in a world where super intelligence is now on tap, how can I make an AI-native version of this?" +3 others
- LangGraph Recommends it "LangGraph is actually really useful when you want state checkpoints, persistence, human-in-the-loop approvals, and more reliable control over how an agent workflow runs." Only Greg
- Grok Recommends it "Do you think using Grok 4.5 is a good place to start building websites? Yeah, absolutely. I think Grok Build is underrated." +35 others
- Buzz Recommends it "I do think it's worth trying these tools just so you can learn a thing or two, and even if you don't end up using Buzz, you might just end up configuring Slack in a way that is best for you. Or you might realize you love Buzz and forget about Slack." +1 other
- Apify Recommends it "I would use Apify for scraping proven creative from the Meta ad library and organic." +4 others
- HyperFrames Recommends it "I'd use Hyperframes and Premiere for post-production." +3 others
- Premiere Recommends it "I'd use Hyperframes and Premiere for post-production." +1 other
- Poke Recommends it "If you haven't tried Poke — it's basically like a personal assistant app. You should try it, and as a UX person you're going to be blown away. Anyone who cares about UX, just download Poke and see how their onboarding experience is, because it is world-class and shows you a peek into what agent-first onboarding experiences are going to look like." +1 other
- 7-Day Curation Sprint Recommends it "I would do a 7-day curation sprint. For one week, pick a lane — maybe it's AI agents for real estate, maybe it's robotics for small businesses. Every day, find three things and make one short video using the same structure: I saw this. Most people will think it means this. I think it actually means this. Here's the move. That structure forces you to have a take, which is the difference between curation and forwarding links." Only Greg
- Alibaba Recommends it "Go on Alibaba or similar marketplace — I'm not affiliated with Alibaba — and study how components are sold. Ask for a sample before you talk about bulk. You can ask for motor specs, controller board details, CAD files if they exist, replacement parts, lead times, minimum order quantity, shipping terms, and a short video of the part doing the exact thing that you need." +1 other
- Distribution Map Recommends it "I would do a distribution map. Pick a niche you care about, then write down the 20 places their attention goes — the newsletters, the creators they pay attention to, Reddit threads that get popular, Slack groups, podcasts, events, search terms, the tools they already pay for. After that, write one painful sentence they would actually say out loud." Only Greg
- DeepSeek Recommends it "DeepSeek. This is quite good at hard thinking and coding problems. But heads up, the reasoning models take 10 to 30 seconds to think before they answer. And that's normal." +4 others
- Gemma Recommends it "Gemma. This is Google's open model. This one runs remarkably small. There's actually a version that fits in 16 GB of RAM. And that one can fit on your phone. It's beautiful, clean writing. The fact that Google gives this away for free is actually crazy." Only Greg
- Llama Recommends it "Llama by Meta. It's really become very important in the whole open ecosystem. It's got a huge community, a ton of fine tunes. It's got a lot of tutorials that you can go and check out. It runs almost anywhere. When in doubt, there's probably a llama for your situation." +3 others
- Nvidia DGX Recommends it "The DGX Spark is interesting and I've talked about it on this podcast before because it's purposely built for exactly this - 128 GB of memory, designed to stay on 24/7. It's really becoming the default for AI box on your desk for people who are serious." Only Greg
- Droid Recommends it "They have a product called Droid, and Droid is going to basically orchestrate when you're using Fable what effort you're using at, and when are you using something like Opus or other models that are more routine tasks." Only Greg
- Firecrawl Recommends it "I actually did a whole episode on firecrawl recently, a tutorial on how to use it. It basically goes and scrapes and gets you clean structured data." +4 others
- Obsidian Recommends it "You need to download this free note-taking tool called Obsidian. It links all your notes as MD files in one place called a vault." +10 others
- Flux 2 Pro Recommends it "By the way, I recommend using Flux 2 Pro to build a cohesive palette." +1 other
- Ideogram V3 Recommends it "Now, for the most important part, the logo, use Ideogram V3 and prompt it with strong negative statements like these." Only Greg
- Pricing thermometer methodology Recommends it "Think of pricing like a thermometer with three critical levels. At the bottom is the minimum cost to deliver your product. In the middle is the actual price you charge. At the top is what customers think it's worth." Only Greg
- Claude Skills Recommends it "You will be able to get way more out of Claude if you use skills. It's just going to get way way more consistent, higher value stuff." +2 others
- Derek Sivers' "Hell Yeah or No" principle Recommends it "Derek Sivers had a line for that. If you're not saying hell yeah, it's a no. It sounds simple, but it's the only filter that works when growth starts offering more choices than clarity." Only Greg