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Pricing thermometer methodology
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Last discussed Jan 2, 2026
A pricing framework that visualizes pricing strategy using three levels: minimum cost to deliver, actual price charged, and perceived customer value.
Recently discussed in
Pricing 101 (How to price your product)
Greg Isenberg · Jan 2, 2026
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Greg Isenberg
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"Think of pricing like a thermometer with three critical levels. At the bottom is the minimum cost to deliver your product. In the middle is the actual price you charge. At the top is what customers think it's worth."
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