Pricing 101 (How to price your product)

"Think of pricing like a thermometer with three critical levels. At the bottom is the minimum cost to deliver your product. In the middle is the actual price you charge. At the top is what customers..."

Greg Isenberg · ▶ 0:10

"Start by pricing at one-tenth of the value you create. Then raise prices by 5% until you're losing exactly 20% of your customers."

Greg Isenberg · ▶ 0:56

"Then raise prices by 5% until you're losing exactly 20% of your customers."

Greg Isenberg · ▶ 0:58