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technique
One-tenth value pricing rule
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Last discussed Jan 2, 2026
A pricing technique where you price your product at one-tenth of the value you create for customers as a starting point.
Recently discussed in
Pricing 101 (How to price your product)
Greg Isenberg · Jan 2, 2026
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Greg Isenberg
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"Start by pricing at one-tenth of the value you create. Then raise prices by 5% until you're losing exactly 20% of your customers."
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