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One-tenth value pricing rule

technique 1 mention from 1 sources

A pricing technique where you price your product at one-tenth of the value you create for customers as a starting point.

business strategy pricing valuation
1

sources

Mentioned by

Greg Isenberg

All mentions

Greg Isenberg recommends ✓ High confidence
"Start by pricing at one-tenth of the value you create. Then raise prices by 5% until you're losing exactly 20% of your customers."
From: Pricing 101 (How to price your product) • ▶ 0:56 • Jan 2026

Attribution: Greg explicitly recommends this as a pricing strategy to fix pricing problems