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20% customer loss pricing strategy

technique 1 mention from 1 sources

A pricing optimization technique where you incrementally raise prices by 5% until you lose exactly 20% of your customers to find the optimal price point.

business strategy pricing optimization
1

sources

Mentioned by

Greg Isenberg

All mentions

Greg Isenberg recommends ✓ High confidence
"Then raise prices by 5% until you're losing exactly 20% of your customers."
From: Pricing 101 (How to price your product) • ▶ 0:58 • Jan 2026

Attribution: Greg presents this as part of his recommended pricing methodology