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technique
Distribution Map
1 creator use or recommend it
1 recommend
Last discussed Jun 25, 2026
A marketing technique where you document the 20 places a target audience's attention goes — newsletters, creators, Reddit threads, Slack groups, podcasts, search terms, tools — then write one painful sentence they would actually say, to find where distribution starts.
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"Learn AI” Is Bad Advice. Learn This Instead
Greg Isenberg · Jun 25, 2026
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Greg Isenberg
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Used for: First exercise for learning distribution — mapping where a niche audience's attention lives before building or promoting anything
Praised: Forces the learner to inhabit the customer's perspective; identifies where di...
"I would do a distribution map. Pick a niche you care about, then write down the 20 places their attention goes — the newsletters, the creators they pay attention to, Reddit threads that get popular, Slack groups, podcasts, events, search terms, th..."
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About this data
- ✓48,000+ mentions extracted from real podcast transcripts
- ✓Every quote links to the source episode
- ✓Sponsored mentions are always labeled
- ✓Critical takes are shown, never filtered out
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