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Derek Sivers' "Hell Yeah or No" principle

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A decision-making framework created by entrepreneur Derek Sivers where you only say yes to opportunities that make you feel "hell yeah" excited, otherwise it's automatically a no.

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Greg Isenberg

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Greg Isenberg recommends ✓ High confidence
"Derek Sivers had a line for that. If you're not saying hell yeah, it's a no. It sounds simple, but it's the only filter that works when growth starts offering more choices than clarity."
From: The Decision Framework I use • ▶ 0:11 • Dec 2025

Attribution: Greg Isenberg references Derek Sivers' principle and endorses it as 'the only filter that works' in decision-making contexts