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OpenAI

Software

8 creators

Replacing traditional web search to get information directly

"I realized very early on, like after using OpenAI — whoa, I don't use Google anymore. I don't use search. What I really wanted from search was not web pages. I wanted information. Why not just ask the AI for the information?"

Paul Graham

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Business logic automation, coding agents, workflow automation

"As long as I'm allowed to use OpenAI and Anthropic, then I don't mind at all. Like they deserve it. These things are just incredible, miraculous products. What I worry about is that they cut us off and then we can't use it anymore."

Ryan Petersen

AI agents for personal/business tasks

"I've become on team Sam and OpenAI recently with my agents as my agents have taken control of my life. I've changed my allegiances to some extent."

Jason Lemkin

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Excel

Software

6 creators

AI-powered spreadsheet creation and data visualization using the Claude extension

"On Windows, Excel just does so much better than if you use it on a Mac. The sixth tool that you should download immediately to your Windows laptop is the Claude extension for Excel."

Riley Brown

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Analyzing LTV and conversion rates across different SaaS subscription plans to optimize pricing

"This is a pure math question. Put all of them on an Excel sheet. Look what your LTVs are. Look what your conversion rates are, and then move pricing so you can maximize earnings per click."

The Game w/ Alex Hormozi

Making sense of numbers and data

"Excel is my most favorite… when you first were able to make sense of numbers, your relationship with numbers changed."

Fei-Fei Li

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Meta

Software

6 creators

Creating high-converting lookalike audiences for advertising

"With Meta, we'll find audiences that we know will convert at a very high rate and create lookalike audiences that generally outperform broad targeting by a pretty fair margin."

Matthew Joseph

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Digital advertising and customer acquisition

"Don't even bother spending money on any platform that's not Meta until you reach $100,000 a month and spend on Meta. Meta is still the best winner."

Cliff Weitzman

Paid advertising and marketing to reach different consumer segments

"And we even like went back and forth for a while like what do we do on Meta back then? It was still Instagram. And what we realized is even though the price was quite a bit higher and we weren't seeing the return, it was just a different consumer."

Stephen Ellsworth

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Zoom

Software

6 creators

Conducting business meetings (including IPO roadshows) while present at a hospital

"The power of Zoom. I would do a Zoom meeting for 45 minutes and then I would go spend 15 minutes with my daughter and then I'd do the next meeting."

Bill Ackman

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Video conferencing for client review meetings conducted remotely

"Video conferencing, still Zoom — we use Zoom — but now have Microsoft Teams, which is very different for us."

Wendy Ciehanski

Always-on team coordination channel replacing traditional meetings and project management tools during a 10-week zero-to-one product build

"The only thing that we had was one permazoom. So we had a Zoom meeting that was going 24/7 — people just hop in and out — and Claude Code, lots of Claude Code tokens, and that was it."

Eddie Kim

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ChatGPT Sites

Software

4 creators

On-the-fly UI for team collaboration on guest lists; real estate photo restyling comparisons; meta-site organizing multiple sites

"I'm responsible for like 45 of those. I make them for everything. I love them. It's like my favorite product. I love sites. I think it's really good for on-the-fly UI — I was discussing potential guests, had Deep Research pull a bunch of potential people, a..."

John Coogan

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Hosting AI-built web apps, creating lead magnets, building secure sites with admin dashboards

"They've already added this Sites feature which adds hosting, database storage baked into it, authentication, all of these things are baked into Sites. I can just create a site and it will host it on ChatGPT. You can share it with your team. One of the best ..."

Riley Brown

Publishing the 2D roguelike deck-builder game as a public web page playable by anyone

"I told it to ship this game in ChatGPT Sites. Unlike the 3D games which are in GDAU, this is a 2D game so it's pretty easy to ship to ChatGPT Sites. Once you generate the web page, by default it's only available to people you share with, so you have to hit ..."

Peter Yang

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DoorDash

Software

4 creators

Automated lunch ordering triggered by bot reminders when Lauren forgets to eat

"I also taught Tuki how to use DoorDash, of course, and get me lunch. So I don't have to worry about it so much."

Lauren Tan

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Getting retail items (from Best Buy) delivered faster than driving there yourself

"I recently DoorDashed something from Best Buy and it was an amazing experience because it was faster than me driving to Best Buy and back because they found a local driver who was able to just pick it up. There was like no way that I could ever outperform it."

John Coogan

Last-mile parcel delivery logistics

"It's an interesting story that we use DoorDash for logistics. People don't think about that. DoorDash's quality is better than others, or it's as good as like a FedEx or UPS. But when you use DoorDash and it doesn't get delivered, they're like, 'Why did you..."

Ryan Petersen

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Fireworks AI

Software

4 creators

Open-source model inference and deployment for enterprise AI workloads; potential on-prem deployment for European customers

"I'm a big fan of Fireworks and we are using them quite a bit. Yes, we like them a lot. I also tried to convince them to make their software available on prem right now."

Daniel Dines

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AI inference and supplemental data or model serving

"I suggest you use Fireworks. Fireworks is amazing. Lyn, the founders — she's one of the co-founders of PyTorch."

Cliff Weitzman

Inference for open-weight models like Kimi K3 without using Chinese servers

"I inference on Fireworks, which is a really nice service where you can just pay by the token, and if you're using these open weight models, they're not that expensive by token. So that's a great way to do that."

David Heinemeier Hansson

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HubSpot

Software

4 creators

CRM and system of records for B2B go-to-market team

"I was thinking that HubSpot is going to get obsolete. Everyone is going to build their own CRM, but when especially as we hire and scale our B2B go-to-market team, just having a familiar interface matters a lot. Having HubSpot as a system of records — being..."

Alex Mashrabov

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Cross-referencing customer information and CRM data

"I'll use like the notion uh HubSpot Gong um MCP servers and then it can cross reference those things in HubSpot"

Alex Rattray

"it has our send grid API, my HubSpot API, my cow.com API"

Cody Schneider

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Llama

Software

3 creators

General purpose AI tasks with community support

"Llama by Meta. It's really become very important in the whole open ecosystem. It's got a huge community, a ton of fine tunes. It's got a lot of tutorials that you can go and check out. It runs almost anywhere. When in doubt, there's probably a llama for you..."

Greg Isenberg

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Base models for fine-tuning and post-training work

"What we did to initially gain some popularity was like Llama was putting out base models. We fine-tuned those into something that we thought would be like something the market would want."

Dylan Rolnick

"We have a whole bunch of Llama and Mistral running and stuff internally and a bunch of OpenAI."

Mike Cannon Brooks

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Open Evidence

Software

4 creators

Clinical decision support — inputting patient cases to retrieve best-available medical literature and AI-driven analysis.

"I have a company like Open Evidence which is amazing. I can take a case of mine, throw it all in there, get the best available literature, and actually as a doctor interact with an AI model that makes me a better doctor — better able to understand the data ..."

Mark Hyman, MD

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Identifying drug-supplement interaction issues and optimizing personal medication/supplement timing

"I invested in a company called Open Evidence, which is for medical. I used it — I have one supplement I have to take because my iron levels are low and I have to take this one medication. I was taking them at the same time and couldn't understand why I was ..."

Mark Cuban

"Open Evidence is a really good example. Hypocratic is a really good example. Love working with those companies."

Jensen Huang

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Ramp

Software

4 creators

Tracking employee expenses to remove founder from low-value invoice approvals

"You should be using something like Ramp, which I don't have any affiliation with, but can track all of your expenses of your employees instead."

Codie Sanchez

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Tracking employee spending by department, issuing virtual cards with pre-approved limits

"If you own a business and need a way to track spending and waste, I would really look at this one company called Ramp. We're not sponsored by them, although I'd be open to it, because they actually create virtual cards for all the team members and have pre-..."

Codie Sanchez

Querying spend data via natural language in the app

"I love the fact that you can open up the Ramp app and just ask a model like, 'How much did we spend on camera equipment last month?' and it'll just tell me. And that's amazing."

John Coogan

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SpaceX

Other

4 creators

Launch provider for Planet satellites

"We've launched 40-some odd times. 15 have been on SpaceX. We've launched over 300 satellites on 15 launches with SpaceX. They're one of our best partners. We love working with them — they've got it closest to a bus ride to space."

Will Marshall

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Working as a consultant/advisor

"For sure. I mean I I mean working with X has been one of the the the SpaceX II which we're now called has been one of the great joys of my life. It's been it's been I have learned more uh I I actually learned quite a bit going back in with Chris Snowflake t..."

Chad Peets

Launch services for space manufacturing missions

"SpaceX takes us up to orbit. They then drop us off. Again, like any other satellite, we spend between, call it, like 4 to 12 weeks up there."

Delian Asparouhov

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Cloudflare

Software

3 creators

Serving developer preview links for different site mockups and connecting finished sites to owned domains

"I just have an agent on my other account that has this simple stack of Cloudflare, the CLI tools. Through Cloudflare, it would have separate developer links that I could review the different styles in, and then when I said I like that one, it connected it t..."

Billy Howell

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Website setup and domain configuration

"I set up a new website for in fact this organizational singularity and I went on Cloudflare and the AI told me exactly how to run the exception rules and for domain forwarding."

Salim Ismail

"What's been really great for me is Cloudflare. They do all of my site hosting. I have all of my domains on Cloudflare and I also have a database where I can store static data."

Maddox Schmidtoffer

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Dell

Product

3 creators

Purchasing Nvidia GPU racks for on-premises data center deployment

"One of the best rated vendors is Dell. Everybody thinks Dell is a personal computer company. No, Dell is a GPU rack supplier at this point. I want to buy it from Dell."

Cliff Weitzman

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Technology infrastructure at McLaren

"Dell, you'll see Dell all throughout McLaren long before there was a commercial arrangement"

Zak Brown

"I have this wide Dell that's anti-glare and you can just fit a lot of terminals side-by-side."

Peter Steinberger

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DJI

Product

3 creators

Four-way wireless microphone setup for podcasts, roundtables, and candid conversation capture

"Time for a little trip to the DJI store and then team lunch. We have done a nice haul of equipment from the DJI store which we are now putting on charge — a four-way microphone setup with a single transmitter which means we can do four-way podcasts, four-wa..."

Ali Abdaal

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Filming events and making vlogs; mobile microphone/content creation device

"DJI is not a sponsor. This is Off Duty where we just share stuff we like. DJI used to be like the influencer go-to when I was first doing digital media. Everybody had their little DJI. That was like the go-to — I'm going to go to an event and film myself an..."

This Week in Startups

Wedding videography

"I don't think about geopolitics but I like that my wedding video had a drone in it and it was a DJI drone you think about that very positively."

TBPN

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Framer

Software

3 creators

Building and iterating on the Sparkle product website; experimenting with headlines and design without manual framework setup

"I used Framer a lot as well while I was building the Sparkle side. It has good MCP support, so I could change the headline, experiment more directly without actually going into the framework and setting things up every time."

Yash Poojary

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Building and hosting the facilitator.com website

"Our website is currently built on Framer. One of our facilitator.com website is built on Framer. I still pay an external agency when I want to do something there."

Jonathan Courtney

"framer is 30 bucks per month for the marketing website."

Jonathan Fishner

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Glean

Software

3 creators

Building AI agents to monitor company dashboards, documents, and data

"I've got access to all of our dashboards and documents and data. And so, you know, I've built we we have Glean that integrates you know, all this data for me. And I've built just an agent that will go and comb through everything that's happening in the comp..."

Evan Spiegel

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"Like Glean and Slackbot and different um we're testing three of them or so right now."

Brian Armstrong

"Glean. Like now I've given it an action as well to search like our internal Glean tool which is awesome because then I could see like oh well we talked about this customer in Slack."

Reed Robinson

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Google Workspace

Software

3 creators

Managing team identities, emails and access permissions

"With our Google Workspace setup, all of the people that we add in, their identities, their emails, they access everything that I control within the Google admin panel. It's just natively built into this."

Liam Ottley

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Writing plans and tracking data in Google Docs and Sheets, connected to Claude so it can read and update documents

"It's connected to Google Workspace because I like to write plans and stuff that I actually want to read in Google Docs and Google Sheets. And I want to make sure that Fable can also read this and update the plan as needed."

Peter Yang

Allowing Hermes to draft emails, schedule meetings, edit Google Docs and Sheets, read Gmail inbox

"Google Workspace is the holy grail. If you're like me, you probably run your life using Google Docs, Sheets, Drive, Gmail, and Google Calendar. Letting Hermes draft emails, schedule meetings, and edit your Docs and Sheets just makes it way more useful. This..."

Peter Yang

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Meta AI

Software

3 creators

Asking questions about restaurants hands-free via the glasses

"If I answer a phone call or even ask Meta AI something about a restaurant where I'm going for lunch or whatever, the temptation to look inside that little black box in your pocket just isn't there if you don't have to pick it up."

Jack Raines

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Built a personal CRM to track 150 sponsors daily in real time; general consumer AI queries

"It's the first real ChatGPT competitor. It's one of the best pieces of software I've ever used. But it's also a Trojan horse to fight ChatGPT because the LLM's pretty good. It built me an entire CRM for every SaaS sponsor — it tracks every email about them,..."

Jason Lemkin

Building video games through vibe coding prompts

"And when I demoed Meta AI, the latest launch, one of the suggested prompts is like vibe code a video game, and it actually does a really really great job building a little miniature video game."

TBPN

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Snowflake

Software

3 creators

Data visualization and dashboards (replacing Looker)

"We moved to do it in Snowflake and it's been a lot cheaper. It's worked really well."

Fred Turner

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Data warehousing for analytics platform

"So like our early day bills on AWS and like the first time we set up Snowflake were like crazy high."

Zach Cherin

"then we have MCPs into all of the tools that we use. So into into Snowflake, into um into Tableau"

Owen Jennings

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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