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I Make $15K/Month From One Website

Name: I Make $15K/Month From One Website
Uploaded: 2026-03-01T18:00:00Z
Channel: Starter Story

March 01, 2026 | 12 products mentioned

Starter Story host

Maddox Schmidtoffer guest

Watch on YouTube viral marketing short-form content tiktok growth strategy monetization gaming websites ad revenue content distribution

Maddox Schmidtoffer built duckmath.org, an unblocked games website that grew from hundreds to 150,000 daily active users and generated $15,000/month in revenue before selling for over $120,000 while still in college. The episode focuses on how he used high-volume TikTok marketing and content iteration to achieve viral growth after the site lay dormant for two years, demonstrating that "non-serious" businesses can become six-figure exits.

Key takeaways

• Consistency over perfection is more important than building the perfect product—Maddox posted daily on TikTok for 4 years before his breakthrough, proving that sustained effort compounds.
• Follow the money rather than chasing what seems like a "serious" business; Maddox's gaming site was overlooked until he invested marketing effort, but it generated real revenue that B2B alternatives never achieved.
• High-volume, low-cost content creation outperforms quality over frequency—posting 3 TikToks daily across 3 accounts (cross-posted to Instagram, YouTube, and Snapchat) gave Maddox dominant market share against competitors posting once weekly.
• A/B testing with real user data is essential for optimizing engagement metrics like time-on-site and page views, which directly impact ad revenue.
• Copy competitor formats first, then out-execute—Maddox studied his top competitors' highest-performing videos, identified the hook structure and call-to-action, then applied the same format at higher volume to capture market share.
• Build the MVP in 2-3 days using AI, then focus 80% of effort on marketing and distribution rather than perfecting the product.
• Leverage free/cheap tools at scale—Maddox used Google AdSense for monetization, Cloudflare for hosting, Supabase for backend data, and Repurpose.io for cross-platform automation, keeping costs minimal while serving 150,000 daily users.

Recommendations (12)

TikTok uses

"I started marketing it daily on TikTok, 5 days a week. I made three TikTok accounts. I was posting three times a day, 5 days a week"

Maddox Schmidtoffer · ▶ 3:12

Google Sites uses

"The first site was actually on Google Sites, which is just this drag and drop, and I would just embed the games from online"

Maddox Schmidtoffer · ▶ 4:15

React uses

"I had learned React and I was just like, 'Hey, React is pretty cool. I'm going to switch my entire site to React.'"

Maddox Schmidtoffer · ▶ 4:29

Google AdSense uses

"I have this platform called Google AdSense where basically every view on an ad that someone views, I get money from it"

Maddox Schmidtoffer · ▶ 1:53

Instagram reels uses

"that was cross-posted to Instagram reels, YouTube shorts, and Snapchat"

Maddox Schmidtoffer · ▶ 5:32

YouTube Shorts uses

"that was cross-posted to Instagram reels, YouTube shorts, and Snapchat"

Maddox Schmidtoffer · ▶ 5:32

Snapchat recommends

"Most people don't look at Snapchat, but we consistently hit 20,000 views and above from Snapchat. So, I definitely would not sleep on Snapchat."

Maddox Schmidtoffer · ▶ 5:37

Cloudflare uses

"What's been really great for me is Cloudflare. They do all of my site hosting. I have all of my domains on Cloudflare and I also have a database where I can store static data."

Maddox Schmidtoffer · ▶ 10:48

Supabase uses

"And then I have Supabase for the backend and for authentication, leaderboards, coins, basically saving all user data"

Maddox Schmidtoffer · ▶ 11:00

PostHog uses

"I used to have Google Analytics but I switched to PostHog and I got into their startup program where they gave me $50,000 in credits for free which helped me AB test"

Maddox Schmidtoffer · ▶ 11:10