I Make $60K/Month From the Most Boring SaaS on the Internet
Thomas Mahony built Packager, a browser-based tool for IT admins to deploy applications to Microsoft Intune with one click, into a $60,000/month business by targeting a boring, overlooked niche. Rather than chasing trendy AI app ideas, Mahony demonstrates how solving a specific pain point in an underserved market can create a sustainable, profitable SaaS business with low churn and strong unit economics.
Key takeaways
- • Build in areas where you already have credibility and deep domain knowledge rather than jumping into crowded markets; Mahony's years working with Microsoft Intune gave him the expertise and authority to solve the problem effectively.
- • Look for pain points and complaints in your current job or industry instead of chasing generic app ideas, then validate that customers are willing to pay early, even at a low price point.
- • Target smaller, overlooked audiences rather than competing with the masses on huge markets; Mahony focused on small-to-medium businesses while competitors fought over enterprise customers with millions of devices.
- • Use modern AI coding tools like Claude Code and ChatGPT to build faster, but prioritize speed to launch and getting feedback from real users over perfect planning.
- • Optimize for freedom and sustainable income over growth at all costs by keeping costs low and team size small, which allows better work-life balance and higher profit margins.
- • Partner with industry specialists and MVPs for marketing rather than relying on paid ads; content created by credible experts reaches highly targeted audiences and generates long-term ROI.
Recommendations (8)
Thomas Mahony · ▶ 5:41
"My advice, and this goes for anyone, is just start with the tools available today, Claude Code and ChatGPT. Building software has never been more accessible."
Thomas Mahony · ▶ 10:11
"We do all the package build and testing using GitHub Actions and we host all our code base there as well."
Thomas Mahony · ▶ 9:36
"We use Microsoft Azure for all our serverless functions."
Thomas Mahony · ▶ 9:42
"We use Monday.com. We use that for tracking development progress and managing tickets."
Thomas Mahony · ▶ 9:44
"And then on top of that, we have Microsoft 365 licensing for each of the staff members."
Thomas Mahony · ▶ 9:51
Mentioned (1)
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