Getting Past No
Media
Negotiation frameworks for dealing with difficult counterparts
"Getting Past No had a large impact on me. There are other books that provide frameworks, and I've interviewed a lot of these people."
Related products and practices, with creator experiences across different uses.
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Media
Negotiation frameworks for dealing with difficult counterparts
"Getting Past No had a large impact on me. There are other books that provide frameworks, and I've interviewed a lot of these people."
Media
Framework for recognizing and seizing lucky opportunities as a founder — used to evaluate when to pursue unconventional bets like fast LLM inference
"I read this book by Jim Collins a while ago and it had this chapter on return on luck and it really resonated with me. The thesis is the most successful companies don't have more lucky events — they just seize on that luck better than other companies. I rea..."
Software
Legal work for Fortune 500 companies
"Like I think if you're a Fortune 500 company right now, kind of a no-brainer to go with Harvey for everything related to legal."
Software
"Marketing, I'd use Helena AI. Basically, outsourced 100% marketer. Pretty brilliant."
Media
Management and organizational leadership
"The two that are so obvious are High Output Management, which is as good as it ever was."
Media
Understanding what makes writing and podcasting successful
"The book I brought with me here, which I'm enjoying is Derek Thompson's Hitmakers because I thought it'd be relevant when thinking about writing and podcasting."
Applying 10x principles to your own business
"If you're an entrepreneur watching this video and you would like to apply these principles to your own business, Eric has very kindly created a completely free resource for us called How to 10X Your Business Without Working 10 Times Harder. That will be lin..."
"Take James Smith's how to become an online fitness coach thing and you know do that."
Improving mindset, shifting from negative self-talk to generative drive; understanding meditation and mental practices of a successful serial entrepreneur
"Just read his book, How to Make a Few Billion Dollars. Half of it's on his meditation practices — it's all about his mind and stuff. But he's an unbelievably joyful human."
Expanding your view of possible business models beyond a single script such as venture-backed startups
"The next book is How to Make Millions with Your Ideas, subtitle An Entrepreneur's Guide, by Dan S. Kennedy. This book is also dated... but it still does the job. This is a menu of options for converting ideas into millions of dollars. I read this first when..."
Media
Learning about Nobel Prize-winning physics research on the nature of reality and consciousness
"I'll refer people to the Impact Theory podcast from a couple of months ago where Tom did about a 40-minute presentation on the recent Nobel Prize-winning work that shows that the universe renders like a game engine — that should blow your mind."
Product
New business owners with physical locations who spend on office supplies, internet, cable, and phone services
"If you're a new business owner, have physical locations, a good one is like the Ink Business Cash card at this time. What's cool about that? 0% interest for 12 months, 5% cash back on the first 25K spent on office supply stores, internet, cable, phone servi..."
Media
Learning how Steve Jobs distilled complex thinking into simple, spreadable messages
"There's actually a book on this — there are two books called, one's called Insanely Simple, the other one's called The Presentation Secrets of Steve Jobs. Read both of them."
Software
"We use Intercom for more like triggered workflows and onboarding and for marketing emails and support."
Media
Learning about Bending Spoons' arc and growth strategy
"You did this fantastic podcast with Patrick O'Shaughnessy, which was great. I encourage all of you to listen to it."
Media
Learning communication and advocacy strategies
"I thought I would super hate Lean In, so I read it. And it was okay. But there was one part of it that was actually really useful."
Media
Automating SEO, Facebook ads, product feedback, and other repeatable business processes using AI agents
"You can use loops to better automate your business. Loops have been really popular over the last few weeks. People are using loop engineering to better develop products, but it can go a lot further than that. You can use it for SEO, for Facebook ads, really..."
Software
"Here I am in M365 Copilot. So, this is Microsoft's general purpose agent for business."
Place
Building leadership relationships, gaining agency, and making change through in-person connection with other founders and executives
"Masters of Scale Summit returns to San Francisco this October 20th to 22nd. It's really designed to remind us that we do have agency — agency to lead, agency to design, to build the relationships and the partnerships that empower us. I hope to see you there..."
Person
Negotiating radio and TV advertising rates, optimizing cost per thousand listeners in target demographic, securing favorable contract terms
"We utilize a media buyer. I'd highly recommend people — if they're going to do media, have a media buyer who can negotiate for you. They're going to sell you the CPM — cost per thousand of listeners in your demographic. My advice is if you're going to do me..."
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