Explore brown fat

Part of a daily discipline routine

"Today I did not want to get in the cold plunge. I did not want to work out... And I got in, I got out. Oh, glad I did it."

Joe Rogan

Contrast therapy

"I do steam room. I do cold plunge. Those are more neutral, but I like the way they make me feel. And there's a lot of longevity research on saunaing and contrast therapy."

Will Ahmed

Raising epinephrine to improve focus for reading, math or physical work

"One of the best ways to do that because it's so sure fire and it's generally safe, provided you do it safely, is deliberate cold exposure... deliberate cold exposure can be achieved by getting into a cold shower for one to five minutes."

Andrew Huberman

Building mental toughness and resilience through voluntary exposure to uncomfortable cold in a safe environment

"There's other things that I also engage in — deliberate cold exposure, which I don't really like — but there's a mental toughness when you're doing this hard thing in a moderately safe environment. You're doing this thing you don't want to do, you're doing ..."

Rhonda Patrick