Shift Fashion Group
Everything Shift personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.
Top picks
Ranked by repeated personal use, excluding sponsorships.
Personal use in 2 episodes
"We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch."
▶ 9:41"We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch."
Personal use in 1 episode
"An impossibly black dye that won't fade out after one wash because it's using reactive dyes. We've been able to achieve an L value which is darker than the darkest available Pantone."
▶ 25:31Personal use in 1 episode
"Because I designed this from the ground up to be a black t-shirt, we actually use black Lycra in the knit. The result of that is a fabric that when you stretch it, it doesn't have the typical glimmer that a spandex fabric would have. It stays nice, deep, and dark."
▶ 21:53Warned against
"Egyptian cotton is actually a thing, but it's not called Egyptian cotton. People have latched onto that marketing term and have just ran with it. That is why you can get Egyptian cotton bed sheets that are so scratchy."
"this shirt that I got from On. It is only one wash and it faded so much from its original. Look at that bacon neck and also shrunk up a lot too"
"my shoe just broke from them. I am zero for three from the products I've purchased from On"
"this is going to pull out. And this is after just one wear and wash"
"This is the fast industrial method. If your shirt feels rough and stiff, it's probably made using this method."
Recent episodes
All →Showing 45 of 74 products
Clear filtersMentioned in 1 episode
"When you look at these luxury houses like Hermès or Brunello Cucinelli, they're able to command that premium because of storytelling."
Mentioned in 1 episode
"Even if you take a look at like Stüssy or Supreme, starts with that small community and it builds that reputation over time."
Mentioned in 1 episode
"We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we got MSB coming in, shirts from various brands that we're going to be doing the long-term testing."
Mentioned in 1 episode
"We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we got MSB coming in, shirts from various brands that we're going to be doing the long-term testing."
Mentioned in 1 episode
"We have Uniqlo Supima as well. And one thing that was super important for me is to introduce new objective testing methods."
Mentioned in 1 episode
"We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we got MSB coming in, shirts from various brands that we're going to be doing the long-term testing."
Mentioned in 1 episode
"We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we got MSB coming in, shirts from various brands that we're going to be doing the long-term testing."
Mentioned in 1 episode
"My goal with this project from the beginning was to kind of Anthony Bourdain's Parts Unknown but for fashion — really show the entire process."
Mentioned in 1 episode
"When it comes to loop wheeled shirts, view them as almost like a vinyl record. Is it the most efficient, the most sensible way of listening to music in today's age? Probably not. But does it have character representation of a time period? Yes."
Mentioned in 2 episodes
"If you're going to be using Pima Cotton, you're 100% going to be listing Pima Cotton on your label."
"Here is actually going to be Pima cotton. So, Pima is basically like champagne for France. It is American Pima cotton and this is going to be the highest grade of Pima cotton."
Mentioned in 1 episode
"Compact spinning takes that even further by using a vacuum to pull in all those stray fibers to create a yarn that's almost hairless and almost cool to the touch."
Mentioned in 1 episode
"This uses air jets to tightly wrap the cotton fibers so tight that it's almost impossible to pull out. It makes a very good pill-resistant fabric. The trade-off is though that the yarns are often stiffer and not as soft and plush as a ring spun yarn."
Mentioned in 1 episode
"This is the oldest method and still the gold standard."
Mentioned in 1 episode
"Every yarn starts off with a process called carding. This is a mechanical cleaning process that lines all the fibers into a rough rope called sliver."
Mentioned in 1 episode
"For higher tiered garments, the cotton must be combed. This is going to remove the shorter, weaker fibers and what you're left with are more aligned, stronger fibers that will lead to a significantly stronger and smoother yarn."
Mentioned in 2 episodes
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
Mentioned in 2 episodes
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
Mentioned in 2 episodes
"You look at Pokémon cards, for example, they're just pieces of paper ultimately, but what's driving its value is cultural significance."
"You look at Pokémon cards, for example. They're just pieces of paper ultimately. But what's driving its value is cultural significance. It's reminding us as consumers of a point in time where maybe life felt easier."
Mentioned in 1 episode
"When it comes to factories, the ones that survive are very organized because garment manufacturing is a very low margin business. It's so important to be organized and be efficient."
Mentioned in 1 episode
"What looks good on Illustrator and what looks good conceptually, even in 3D renderings, might not look good in real life."
17 recommended · 0 sponsored · 5 warned against · 96 episodes