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H&M
Last discussed Sep 8, 2026
Global fast-fashion retail brand selling affordable clothing and accessories.
Recently discussed in
Vlog 1 - Our New Global HQ
Shift Fashion Group · Sep 8, 2026
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Shift Fashion Group
mentioned
Used for: Included as a comparison brand in long-term shirt durability testing
vs: Being compared against Zara, Calvin Klein Essentials, Sunspel, MSB, and Uniql...
"We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we got MSB coming in, shirts from various brands that we're going to be doing the long-term testing."
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