Vlog 1 - Our New Global HQ
Shift Fashion Group documents the move into a new 4,000–5,000 sq ft global headquarters in Shenzhen, covering the design, costs, and product testing setup.
The gist
-
Building in Shenzhen allowed premium features like floating mezzanines at costs that would be out of reach in North America.
-
The founder spent about a year in a temporary office first to stabilize operations before committing to a larger space.
-
Camera rigs with charuco boards and zero-distortion lenses give their t-shirt durability tests accuracy to within 2mm.
-
Working with local staff abroad means learning local customs and employment practices before you can scale a team.
What they recommend · 2 picks
Lau Pa Sat
Food & drink
"We didn't even know Lau Pa Sat was a thing and that they would close off the street. We had these massive prawns. We've been talking about these shrimps ever since we went — it'..."
Hawker Stall Culture
Food & drink
"When you come to Singapore, the hawker stall lifestyle is where it's at. You have to enjoy the local foods. Singapore, Malaysia is the melting pot of all Southeast Asia. You hav..."
Also mentioned
10:50
Zara
· "We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we..."
10:50
H&M
· "We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we..."
10:50
Calvin Klein Essentials
· "We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we..."
10:50
Sunspel
· "We got Zara, H&M, we got the Supima, we have Calvin Klein Essentials — we're going to be doing Sunspel, we..."
11:10
Uniqlo Supima
· "We have Uniqlo Supima as well. And one thing that was super important for me is to introduce new objective..."
12:51
Carbon Fiber
· "Being in Shenzhen, I'm able to work with materials like carbon fiber."
◎
Related episodes
Episodes covering similar topics
Building Defense Technologies to Protect Democracies | Torsten Reil, Helsing
manufacturing strategy
The Most Overlooked $3K/Day Side Hustle Anyone Can Start (with $0)
supply chain optimization
More from Shift Fashion Group
Post Launch FAQ
Jul 11, 2026
How I made the World's Best Black Shirt
Jun 28, 2026
When are we launching OUR Brand?!?!
May 09, 2026
You Will Never Look at T Shirts the Same
Mar 14, 2026