Post Launch FAQ

The gist

1. He chose Chinese factories not to cut costs but because only they have machinery like liquid ammonia finishing and ultra-fine yarn spinners.
2. The fabric includes 7% lycra to stop the shirt from bagging or losing shape after repeated washing, while still allowing a cold wash and tumble dry.
3. He launched in black only to reduce the number of variables across roughly 95 workers and 6 production lines, lowering the chance of quality failures.
4. During launch, one payment processor blocked 80% of orders, which the founder says shows why having multiple payment providers set up in advance matters.