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Tencel

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A brand of semi-synthetic fiber made from sustainably managed forests using a closed-loop production process, known for being eco-friendly, cool, and soft to the touch.

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Shift Fashion Group uses this ✓ High confidence
"We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch."
From: Do you own a Tencel garment? ▶ 0:13 Jan 2026

Attribution: Speaker explicitly states they have used Tencel for clients and expresses positive opinion about its qualities

Shift Fashion Group uses this ✓ High confidence
"We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch."

Attribution: Speaker states they have personally used Tencel for clients and expresses positive opinion about the fiber