When are we launching OUR Brand?!?!
Shift Fashion Group answers audience questions about fabric quality, dye durability, and garment specs, and announces their own clothing brand after two years of development.
The gist
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Cheap clothing fades dramatically in the first 5 washes due to weak dye bonds; quality garments fade slowly and settle into a stable baseline.
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Egyptian cotton is an unregulated term, so verify fiber length and quality rather than trusting the label on sheets or clothing.
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Cold-washing most clothes and keeping heavy denim separate from lighter pieces noticeably extends how long garments last.
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Most big fashion brands cannot tell you their own fabric specs beyond basic composition and weight, which the hosts plan to change with their launch.
Also mentioned
2:22
Pima cotton
· "If you're going to be using Pima Cotton, you're 100% going to be listing Pima Cotton on your label."
8:01
Loop Wheel T-Shirts
· "When it comes to loop wheeled shirts, view them as almost like a vinyl record. Is it the most efficient,..."
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