Shift Fashion Group
17 things Shift uses or recommends, from 12 episodes.
Shift's top picks
What Shift uses or recommends most, ranked by how often and how strongly. Paid ads are left out.
Uses and recommends it · talked about in 2 episodes
"For our t-shirt, what I chose to use is what's called an interlock knit. An interlock knit is essentially a double-faced single jersey knit. It has the same loops on the front as it does on the back. The result of that is a fabric that is more structured, smoother, and more durable because you have twice the amount of knit structure for the same amount of area."
Uses and recommends it · 1 episode
"Because I designed this from the ground up to be a black t-shirt, we actually use black Lycra in the knit. The result of that is a fabric that when you stretch it, it doesn't have the typical glimmer that a spandex fabric would have. It stays nice, deep, and dark."
Uses and recommends it · 1 episode
"That is why I chose to use Supima. Not only is it the gold standard, it's the only cotton in the world I can actually prove."
Uses and recommends it · 1 episode
"Along the side where you traditionally find an overlock seam, we actually did a flat felled seam that's smooth on both sides. This is what you usually find in a high-end dress shirt."
Uses and recommends it · 1 episode
"An impossibly black dye that won't fade out after one wash because it's using reactive dyes. We've been able to achieve an L value which is darker than the darkest available Pantone."
Recommends it · talked about in 2 episodes
"Here is actually going to be Pima cotton. So, Pima is basically like champagne for France. It is American Pima cotton."
What Shift warns against
Things Shift says to avoid or be careful with. Other experts don't always agree.
"Egyptian cotton is actually a thing, but it's not called Egyptian cotton. People have latched onto that marketing term and have just ran with it. That is why you can get Egyptian cotton bed sheets that are so scratchy."
"this shirt that I got from On. It is only one wash and it faded so much from its original. Look at that bacon neck and also shrunk up a lot too"
"my shoe just broke from them. I am zero for three from the products I've purchased from On"
All 17 of Shift's picks
- Interlock knit Uses and recommends it 2 episodes "For our t-shirt, what I chose to use is what's called an interlock knit. An interlock knit is essentially a double-faced single jersey knit. It has the same loops on the front as it does on the back. The result of that is a fabric that is more structured, smoother, and more durable because you have twice the amount of knit structure for the same amount of area." Only Shift
- Lycra Uses and recommends it "Because I designed this from the ground up to be a black t-shirt, we actually use black Lycra in the knit. The result of that is a fabric that when you stretch it, it doesn't have the typical glimmer that a spandex fabric would have. It stays nice, deep, and dark." Only Shift
- Supima cotton Uses and recommends it "That is why I chose to use Supima. Not only is it the gold standard, it's the only cotton in the world I can actually prove." Only Shift
- Flat Felled Seam Uses and recommends it "Along the side where you traditionally find an overlock seam, we actually did a flat felled seam that's smooth on both sides. This is what you usually find in a high-end dress shirt." Only Shift
- Reactive dyes Uses and recommends it "An impossibly black dye that won't fade out after one wash because it's using reactive dyes. We've been able to achieve an L value which is darker than the darkest available Pantone." Only Shift
- Pima cotton Recommends it 2 episodes "Here is actually going to be Pima cotton. So, Pima is basically like champagne for France. It is American Pima cotton." Only Shift
- Tencel Uses and recommends it "We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch." Only Shift
- ELS Cotton and Sirona Blend Uses it "For the collar, we have our anti-bacon neck technology, otherwise known as ELS cotton and a Sirona blend. That Sirona acts as a mechanical spring and we stretch tested this hundreds of times and it's held up its shape wonderfully." Only Shift
- PTT Stretch Thread Uses it "All of our seams here use a PTT stretch thread. That stretch thread allows you to stretch that seam without fear of any breakage." Only Shift
- Hawker Stall Culture Recommends it "When you come to Singapore, the hawker stall lifestyle is where it's at. You have to enjoy the local foods. Singapore, Malaysia is the melting pot of all Southeast Asia. You have every single culture here and everyone's melting into amazing food culture. That's why you can get Michelin star meals for like $4 here." Only Shift
- Lau Pa Sat Recommends it "We didn't even know Lau Pa Sat was a thing and that they would close off the street. We had these massive prawns. We've been talking about these shrimps ever since we went — it's now 2026, we still want them." Only Shift
- Sorona Recommends it "newer mechanical yarns that actually act like a spring like Sorona" Only Shift
- Songmont Recommends it "One particular brand that I've been aware of that's been kind of adapting to this new type of luxury is a brand called Songmont. They do handbags and they are growing so rapidly because they have that honest value exchange with consumers of delivering a high quality product for a reasonable price point." Only Shift
- Bespoke suit Recommends it "If you are going to buy a suit, definitely spend the money to buy a bespoke suit if you can afford it." Only Shift
- Levi's 505 Selvedge Denim Recommends it "The Levi 505 is over 50 years old. 10 out of 10. I still think is a pretty good deal for a pair of selvedge denim. For those who care about the nuances in their clothing, I think it's an interesting option." Only Shift
- Levi's 514 Jeans Recommends it "The 514 is basically a 501 without a buttonfly. 10 out of 10. It was $28 US value. I'm going to give this a solid 9 out of 10." Only Shift
- Costco Levi's 514 Recommends it "For the Costco variant, it was $28 US, which is $8 more than the Good Fellas denim that we reviewed. This is significantly better for $8 value. I'm going to give this a solid 9 out of 10." Only Shift