Episodes featuring Shift Fashion Group
Browse episodes where Shift Fashion Group appears as host or guest. View all episodes →
Shift Fashion Group documents the move into a new 4,000–5,000 sq ft global headquarters in Shenzhen, covering the design, costs, and product testing setup.
Shift Fashion Group's founder answers post-launch questions about his premium black t-shirt, covering the manufacturing, materials, and business decisions behind it.
Shift Fashion Group documents how they built a reference-quality black t-shirt by tracing production back to the cotton farm and refusing shortcuts at every step.
Shift Fashion Group answers audience questions about fabric quality, dye durability, and garment specs, and announces their own clothing brand after two years of development.
Shift Fashion Group takes apart the t-shirt, from cotton fiber and yarn to knit, dye, pattern and stitching. They argue many premium basics are just marketing and show how to judge quality yourself.
Shift Fashion Group answers listener questions about what true luxury means in fashion, arguing that high prices often reflect branding rather than better materials or construction.
Shift Fashion Group answers 25+ audience questions about activewear, covering materials, design, durability, and why some gear costs far more than others.
Shift Fashion Group tears down four Levi's 505 jeans, from a $28 Costco pair to a $169 selvedge version, to show what actually differs between price points.