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Shift Fashion Group

Shift Fashion Group

62 recommendations YouTube

Everything Shift personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.

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Combing mentions technique
"For higher tiered garments, the cotton must be combed. This is going to remove the shorter, weaker fibers and what you're left with are more aligned, stronger fibers that will lead to a significantly stronger and smoother yarn."
Carding mentions technique
"Every yarn starts off with a process called carding. This is a mechanical cleaning process that lines all the fibers into a rough rope called sliver."
Giza cotton mentions product
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
Sea Island cotton mentions product
"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."
Pokemon cards mentions product
"You look at Pokémon cards, for example, they're just pieces of paper ultimately, but what's driving its value is cultural significance."
From: It's more culture than quality ▶ 0:20 Feb 2026
Adobe Illustrator mentions software
"What looks good on Illustrator and what looks good conceptually, even in 3D renderings, might not look good in real life."
From: It's like a first (irl) draft ▶ 0:36 Feb 2026
Upland cotton mentions product
"Here is Upland cotton. Upland cotton is going to be your general commodity cotton."
Loro Piana mentions other
"When you're looking at a Loro Piana suit, they're going to be using the highest quality materials to the point possibly even of diminishing returns."
Brooks Brothers mentions product
"When you look at a Brooks Brothers suit, it's using materials that are designed to have low possibility of defects."
Hugo Boss mentions product
"A lot of people go out and buy like, oh, it's a Hugo Boss suit."
Supima cotton mentions other
"You can get something that is using Supima cotton that's very long staple fibers, very fine, very clean, and you're going to post-process it and treat it properly to make something that's very supple and luxurious."
Uniqlo mentions other
"Is there a difference between the cashmere used by Loro Piana versus Uniqlo? Yes, there's absolutely a difference."
Pima cotton mentions product
"Here is actually going to be Pima cotton. So, Pima is basically like champagne for France. It is American Pima cotton and this is going to be the highest grade of Pima cotton."
Dyneema mentions product
"On the technical side, you can get materials like Dyneema, which is extremely strong. I think like the Navy Seals use it. Just because it's super functional, doesn't make it very wearable."
YKK mentions product
"One is if let's say YKK doesn't have a strong presence in that specific region... Sometimes like YKK takes a little longer."
Marathons mentions other
"A lot of people who've run marathons will know this, that chafing on your nipples can be an issue where it will cause bleeding over time."
Levi's 514 Jeans mentions product
"As for the design, the 514 is basically a 501 without a buttonfly. They've been here forever. 10 out of 10."
Good Fellas denim mentions product
"This was $28 US, which is $8 more than the Good Fellas denim that we reviewed. This is significantly better for $8 value."
Gore-Tex mentions product
"Gore-Tex is just a household brand name. They are a fabric brand with many different fabrics. When you are selling a jacket in the store and you put Gore-Tex, you don't need to tell people that it's going to be wind resistant and water repellent."
Gym Shark seamless leggings mentions product
"We actually did a whole deep dive episode on this for the Gym Shark seamless leggings. So check out the video over here."