How an $11M Failure Led to PAW Patrol’s $15 BILLION Empire
Tony Robbins interviews Spin Master co-founder Anton Rabie about building the toy company behind Paw Patrol, Bakugan and Rubik's Cube, and why he sees failure, partnerships and being different as advantages.
The gist
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Rabie says Tech Deck Live lost $11 million because its leaders lacked domain mastery; Paw Patrol, built with expert partners, has done over $15 billion.
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Rabie says partners with opposite skills but shared values, plus royalty pools and generous treatment of inventors, drove 90% of Spin Master's biggest franchises.
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Spin Master has made 35 acquisitions that bring in about half its revenue, and Rabie says the small ones have given the best returns.
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At 28, a 360 review rated his leadership 6 out of 10, so he hired two coaches and repeated the review every 3 years.
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Inspired by Dan Sullivan's Unique Ability, Rabie urges people to treat their difference as an advantage and spend over 80% of their time in it.
Anton Rabie uses it
"Dan Sullivan came up onto the stage and I was in the audience and he talked about unique ability. That next day I started delegating... That's when my career took off."
▶ Play at 44:47What they recommend · 1 pick
Unique Ability
Productivity
"Dan Sullivan came up onto the stage and I was in the audience and he talked about unique ability. That next day I started delegating... That's when my career took off."
Tony, Joe and Andrew agree on 17 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
7:23
Door-to-door sales
· "Door-to-door sales is just such an incredible way to practice the art of influence."
12:22
Guru Studio
· "Instead of creating our own animation studio like the mistake we made with Tech Deck Live, we contacted..."
12:42
PAW Patrol
· "We lost 11 million dollars in Tech Deck Live and we've done over 15 billion in PAW Patrol. You want to know..."
15:27
Good to Great
· "Jim Collins, Good to Great, Hewlett-Packard. It's about the who, not the what."
16:56
Earth Buddy
· "Come over here. Check out the Earth Buddy. It grows grass from its head. You can trim it. It will be your..."
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