3 Beliefs Every Entrepreneur Must Have to Succeed in Business

The gist

1. Robbins says strong investors seek asymmetrical risk reward, risking little for big upside, and only spending money where the return is certain.
2. Robbins says fear and faith are both imagined; fear is undirected imagination, while faith is choosing certainty because it serves you.
3. Robbins says to stop splitting focus across several businesses and commit to one, as he did before selling half his company for $200 million.
4. Using a golf-score chart, Robbins says early progress looks like nothing, then growth turns geometric, so most people quit too soon.
5. Robbins says lasting change needs leverage to make it a must, then interrupting the old pattern and reinforcing a new one until it becomes habit.