The New Way of Making Content In The Age of AI

The gist

1. AI threatens low-risk creators like entertainers and tutorial makers far more than B2B educators or business coaches with real credentials.
2. The safest content strategy is capturing live demonstrations with actual customers rather than relying on past accomplishments or polished production.
3. Engineer proof into work you already do by recording client calls, audits, and case studies instead of creating separate content.
4. If you lack clients, Hormozi says doing free public audits and documenting them builds hard-to-fake credibility faster than generic advice.