How To Play To Win | Alex & Leila Answer Your Questions Live

The gist

1. Find your single business constraint, whether leads, conversions, or delivery, and attack it 10 different ways instead of spreading effort thin.
2. When a prospect says they need to think about it, ask what their main concern is and stay on the call to address it.
3. Raising prices will likely cost 20 to 30 percent of price-sensitive customers, but the profit margin gain per customer more than makes up for it.
4. Set expectations in measurable terms, such as respond to Slack within 2 hours, so accountability is concrete rather than open to interpretation.