Answering Your Sales Question Live

The gist

1. If your conversion rate and unit economics are already strong, the real fix is spending more on ads and testing new creative angles, not tweaking sales.
2. Never send quotes by email. Call the prospect, ask for the sale immediately, and only schedule a follow-up if they say no.
3. To get staff to ask for reviews consistently, make it a required step in the process flow and report the daily count at every team huddle.
4. When two businesses are both underperforming, Hormozi says split focus is usually the problem and recommends consolidating effort on the stronger one.