Building a $2,500,000 Business for a Stranger in 36 Minutes

The gist

1. A 10% price increase can raise profit by 25% if close rates stay above 65%, and higher prices often signal quality to customers.
2. Remove navigation and logos from ad landing pages and send all traffic to one simple page, since each extra step loses about half your visitors.
3. Monthly reactivation emails to past customers using seasonal hooks like allergy season can drive 20–30% revenue lifts at no extra cost.
4. Test 40 or more simple mobile-first Facebook ad images with large headline text, and repurpose top organic posts by adding a 5-second call to action.