4 Ways To Know Who To Trust
Alex Hormozi breaks trust into a four-part framework based on vulnerability and punishment risk, giving founders and leaders a concrete way to decide who to trust and how to earn trust themselves.
The gist
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Trust means making yourself punishable by someone, so only extend it when they have a track record of protecting what you share.
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One betrayal erases years of built-up trust, so being trustworthy requires zero instances of using someone's vulnerability against them.
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Before trusting on anything material, check whether betraying you would cost the other person more than staying loyal would.
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People who trust you act on your advice faster and share more with you, making trustworthiness a compounding asset over time.
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