The #1 Way to Kill Attraction in 2026!
Matthew Hussey explains why meeting someone you genuinely like can ironically kill attraction, and offers a framework for balancing effort and self-respect in early dating.
The gist
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A dating dry spell can turn hope into obsession the moment someone shows interest, causing you to lose yourself and push them away.
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Hussey says the real problem is attaching to outcome, investing based on how much you like someone rather than how much they are giving back.
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His litmus test: only give as much as you would still feel proud of if things fell apart, to avoid shame and desperation.
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Hussey redefines winning as showing up authentically and generously, not securing the person, which keeps you grounded through early flakiness or rejection.
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