What it takes to be a top PM today | Robby Stein (Google Search)
Robby Stein, a PM at Google Search and former Instagram product lead, shares how to build products people love in the AI era, covering user research, iteration, and craft.
The gist
-
Interview people about recent purchases in rich detail, asking about context and surroundings, to uncover what they actually need.
-
Fix products by listing all user problems, ranking them by frequency and severity, then iterating through the top issues until you reach product-market fit.
-
Build AI-powered systems that automatically test your product against a checklist of quality rubrics, catching bugs at scale without a large QA team.
-
As AI makes building easier, a PM's edge shifts to taste and judgment, deciding what is worth building and making it exceptionally well.
"I love the Jobs to Be Done framework, which I really do love. The thought is that we don't use products, we hire them to do things for us, and we have to know what those things are. A team that we had at Instagram did an offsite with the people who created the Jobs to Be Done ..."
▶ Play at 4:12"I love the book Clayton Christensen wrote, Competing Against Luck. I'm sure many of you have read it and probably read the Jobs to Be Done framework, which I really do love."
▶ Play at 4:07What they recommend · 2 picks
"I love the Jobs to Be Done framework, which I really do love. The thought is that we don't use products, we hire them to do things for us, and we have to know what those things ..."
"I love the book Clayton Christensen wrote, Competing Against Luck. I'm sure many of you have read it and probably read the Jobs to Be Done framework, which I really do love."
Also mentioned
Related episodes
Episodes covering similar topics
More from Lenny's Podcast