Jobs to Be Done

technique

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▲ 1 active in the last 90 days

1 use

Last discussed Sep 28, 2026

A product development framework that posits customers 'hire' products and services to accomplish specific jobs, helping teams uncover the true underlying needs driving purchasing decisions.

Recently discussed in

What it takes to be a top PM today | Robby Stein (Google Search)

Robby Stein · Sep 28, 2026

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Robby Stein

uses

Used for: Understanding the fundamental underlying needs driving user behavior; uncovering why users adopt or avoid products Praised: Helps surface non-obvious user needs (e.g., motion transfer in a bed purchase... vs: Contrasted with classical PM roadmap thinking focused on features like coolin...

"I love the Jobs to Be Done framework, which I really do love. The thought is that we don't use products, we hire them to do things for us, and we have to know what those things are. A team that we had at Instagram did an offsite with the people wh..."

What it takes to be a top PM today | Robby Stein (Google ... · ▶ 4:12 · Sep 28, 2026

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framework product management user research

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