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Technique
Tracking whether groups of acquired users continue using the product over time; understanding aggregate retention trends by cohort
"Cohort retention curves teach you in aggregate whether groups of users that you acquire stick with you over time. That's very important. You should definitely be measuring that. Cohort retention curves and dot plots are, in my experience, two of the most im..."
Technique
Usability testing America.gov and other NDS products with mothers over 55
"We've actually upgraded, and we operate as a team that has to be grandma friendly. And so this is the bar that we hold ourselves to... we actually have a research cohort of mothers over the age of 55 that we put our work in front of for usability testing."
Technique
Understanding the fundamental underlying needs driving user behavior; uncovering why users adopt or avoid products
"I love the Jobs to Be Done framework, which I really do love. The thought is that we don't use products, we hire them to do things for us, and we have to know what those things are. A team that we had at Instagram did an offsite with the people who created ..."
Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.
Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.