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technique
Cohort Retention Curves
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Last discussed Jul 9, 2026
An analytics technique that groups users by acquisition cohort and tracks what percentage continue using a product over time, revealing whether user retention is improving or declining across different user groups.
Recently discussed in
Dot Plots: How to Actually See What Your Users Are Doing
David Lieb · Jul 9, 2026
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David Lieb
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Used for: Tracking whether groups of acquired users continue using the product over time; understanding aggregate retention trends by cohort
Praised: Shows in aggregate whether user groups stick around over time; complements do...
vs: Positioned as complementary to dot plots — cohort retention curves give the a...
"Cohort retention curves teach you in aggregate whether groups of users that you acquire stick with you over time. That's very important. You should definitely be measuring that. Cohort retention curves and dot plots are, in my experience, two of t..."
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