Shift Fashion Group

"We've actually used Tencel for a lot of our clients, and I think it's a great fiber. It's cool. It's soft to the touch."

"my shoe just broke from them. I am zero for three from the products I've purchased from On"

"this shirt that I got from On. It is only one wash and it faded so much from its original. Look at that bacon neck and also shrunk up a lot too"

"this is going to pull out. And this is after just one wear and wash"

"Pima cotton is the gold standard when it comes to cotton fibers itself. It offers the best performance to value ratio."

"Compact spinning takes that even further by using a vacuum to pull in all those stray fibers to create a yarn that's almost hairless and almost cool to the touch."

"The last and the gold standard for dyes for cotton is what's called reactive dyes. Reactive dyes actually change the molecular structure of the cotton itself and bonds to the fiber."

"Ring spun and compact ring spun. This is the oldest method and still the gold standard."

"Luxury brands will either go through the process of mercerization or the process of using liquid ammonia to change the chemical structure of the fiber itself."

"If you want the top tier stability, look for a interlock knit. Think of it as a double-sided jersey."

"When it comes to factories, the ones that survive are very organized because garment manufacturing is a very low margin business. It's so important to be organized and be efficient."

"One particular brand that I've been aware of that's been kind of adapting to this new type of luxury is a brand called Songmont. They do handbags and they are growing so rapidly because they have that honest value exchange with consumers of delivering a high quality product for a reasonable price point."

"If you are going to buy a suit, definitely spend the money to buy a bespoke suit if you can afford it."

"Down keeps you warm because it has the ability to trap air pockets. For the most part, is very well manufactured. Final score 34 1/2."

"The Levi 505 is over 50 years old. 10 out of 10. I still think is a pretty good deal for a pair of selvedge denim. For those who care about the nuances in their clothing, I think it's an interesting option."

"The 514 is basically a 501 without a buttonfly. 10 out of 10. It was $28 US value. I'm going to give this a solid 9 out of 10."

"98% cotton, 2% elastane. They double panel the fabric on the thigh and below the knee. Having excess fabric there will make a big difference in terms of your comfortability."

"I think for the price point, you're getting very close to the same value. I'm going to give it a 8 out of 10."

"For the Costco variant, it was $28 US, which is $8 more than the Good Fellas denim that we reviewed. This is significantly better for $8 value. I'm going to give this a solid 9 out of 10."

"Compact spinning takes that even further by using a vacuum to pull in all those stray fibers to create a yarn that's almost hairless and almost cool to the touch."

"This uses air jets to tightly wrap the cotton fibers so tight that it's almost impossible to pull out. It makes a very good pill-resistant fabric. The trade-off is though that the yarns are often stiffer and not as soft and plush as a ring spun yarn."

"This is the oldest method and still the gold standard."

"Every yarn starts off with a process called carding. This is a mechanical cleaning process that lines all the fibers into a rough rope called sliver."

"For higher tiered garments, the cotton must be combed. This is going to remove the shorter, weaker fibers and what you're left with are more aligned, stronger fibers that will lead to a significantly stronger and smoother yarn."

"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."

"You have Giza cotton from Egypt and Sea Island cotton from the West Indies. These fibers are the best of the best, but they're also the rarest."

"You look at Pokémon cards, for example, they're just pieces of paper ultimately, but what's driving its value is cultural significance."

"What looks good on Illustrator and what looks good conceptually, even in 3D renderings, might not look good in real life."

"Here is Upland cotton. Upland cotton is going to be your general commodity cotton."

"A lot of people go out and buy like, oh, it's a Hugo Boss suit."

"When you're looking at a Loro Piana suit, they're going to be using the highest quality materials to the point possibly even of diminishing returns."

"When you look at a Brooks Brothers suit, it's using materials that are designed to have low possibility of defects."

"Is there a difference between the cashmere used by Loro Piana versus Uniqlo? Yes, there's absolutely a difference."

"You can get something that is using Supima cotton that's very long staple fibers, very fine, very clean, and you're going to post-process it and treat it properly to make something that's very supple and luxurious."

"On the technical side, you can get materials like Dyneema, which is extremely strong. I think like the Navy Seals use it. Just because it's super functional, doesn't make it very wearable."

"One is if let's say YKK doesn't have a strong presence in that specific region... Sometimes like YKK takes a little longer."

"A lot of people who've run marathons will know this, that chafing on your nipples can be an issue where it will cause bleeding over time."

"This was $28 US, which is $8 more than the Good Fellas denim that we reviewed. This is significantly better for $8 value."

"Gore-Tex is just a household brand name. They are a fabric brand with many different fabrics. When you are selling a jacket in the store and you put Gore-Tex, you don't need to tell people that it's going to be wind resistant and water repellent."

"We actually did a whole deep dive episode on this for the Gym Shark seamless leggings. So check out the video over here."

"The reason why Nike Dry Fit is so expensive is because it is a publicly traded company and it needs to pay for all these beautiful flagship stores."

"How do you create open work material like AS6 uses in their Meta Run shirts? Is it just woven in some intricate way or do they perforate the fabric to match the pattern?"

"You hear people always looking for organic cotton. Once you take that cotton and it goes through the entire dying process, it is not organic anymore."

"You're going to find a lot of polyester in activewear just because it's very effective at wicking away sweat. The issue is that polyester also absorbs oils."

"So, Levi's has turned into the denim GameStop. Basically, you can go in, give them an old pair of jeans, they'll give you, I think, five bucks and then resell it for 36."

"To distress the bottom, a lot of factories are using Dremel tools because that's just how durable this fabric is."

"That is standard outlet Levi. So, we got that at Mark's, but that's like what you find at a department store."

"This is the fast industrial method. If your shirt feels rough and stiff, it's probably made using this method."

"PFAS, how much leashes off cheaper or more expensive versions of clothes? It's really going to be there for its water repellency. It's an older technology and a lot of mainstream more well-known brands have already moved on to newer technologies."