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Brooks Brothers

Brooks Brothers

product
Last discussed Jun 6, 2026

American clothing retailer known for business attire, particularly suits and dress shirts.

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What creators say

The Iron Snail
mentioned
vs: Dominated before Ralph Lauren disrupted with polo branding

"There's this big American clothing brand that everybody knows, Brooks Brothers. They had a 150year kind of dominant reign as America's clothing brand. They outfitted the Rough Riders, the Union Army, almost all US presidents."

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"When you look at a Brooks Brothers suit, it's really a mass market suit. It's using materials that are designed to have low possibility of defects. It's using a lot of machine constructions."

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