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Gore-Tex
Waterproof, windproof, and breathable fabric technology commonly used in outdoor and performance clothing.
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"Gore-Tex is just a household brand name. They are a fabric brand with many different fabrics. When you are selling a jacket in the store and you put Gore-Tex, you don't need to tell people that it's going to be wind resistant and water repellent."
Attribution: Explained as an example of established fabric technology branding, discussed neutrally as market reference