Unreasonable Hospitality
Media
Host training and hospitality education for Airbnb superhosts
"Will Guidara, who wrote Unreasonable Hospitality — I had him on the program. They need to bucket this. If I was Brian, I would put people through host training, buy them the book on Unreasonable Hospitality."
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Illustrating the concept of reverse benchmarking — finding neglected dimensions in a category and excelling at them
"I first came across this in Will Guidara's fantastic book, Unreasonable Hospitality. He goes to the number one restaurant in the world and instead of copying what they do well, he asks what was a bit disappointing — and then doubles down on that neglected d..."
Learning actionable hospitality culture techniques applicable to frontline hourly employees across multiple locations
"Have you read Will Guidara's Unreasonable Hospitality? We had him on the podcast and he told two stories that were interesting. You should listen to that podcast episode — it was really cool. That guy's awesome and he gave you some actionable tips."