Why AI won't make you rich in 2026

The gist

1. Hormozi says his business had another step increase in revenue, but it was not because of AI and would have happened without it.
2. Several of his wealthiest, oldest friends admitted they personally do not use AI, even though their teams do and they publicly advocate it.
3. He says extra AI capacity often goes to lower-priority tasks, so people do less important things faster and automated, which does not matter.
4. Non-tech leverage examples he gives: moving from one-on-one to one-on-10 delivery, asynchronous appointments, and educating prospects so two sales reps close what ten did.
5. Hormozi calls good decisions the highest leverage, and suggests asking whether AI made you more money; if not, refocus on your true constraint.