Alex Hormozi Answers Your Questions

The gist

1. Hormozi says insurance-based businesses face strict price caps, so the only real options are cutting costs or sorting for cash-pay customers upfront.
2. The opt-in rate is the biggest lever in webinar funnels: moving from 5% to 10-20% can deliver a 4x revenue multiplier.
3. Lead magnet titles matter more than content, so test 10 to 30 different names before launch since people judge by the title alone.
4. Cold email usually runs dry within 1 to 3 months, so businesses aiming past $1M need ads, content, or partnerships to keep growing.