A Stoic Masterclass for Ambitious People With Codie Sanchez

The gist

1. Most entrepreneurial fears are not real threats; writing down worst-case scenarios reveals that about 90% of perceived risks are imaginary.
2. Underpricing hurts founders badly, as charging 100% below market rate creates a high-volume grind that blocks growth and fair employee pay.
3. Your team will perform to your level of activity minus 10 to 15 percent, so your own discipline sets the floor for everyone else.
4. Holiday and Sanchez say principles only matter when they cost you something real, like firing a top performer or dropping a high-revenue product.