17 minutes that will completely reset how you think about growing online
Shaan Puri shares how he grew My First Million to 100 million downloads, offering a practical framework for building an audience online.
The gist
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Focus on who follows you, not how many. 100 aligned followers, like Fortune 100 CEOs, can create more opportunity than 100,000 random ones.
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People consume content for feelings, not information. Find the specific emotion you reliably deliver, like awe or motivation, and build around that.
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Create 6 to 7 pieces of strong content early that together form one cohesive hour, so new visitors immediately understand why they should follow you.
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Puri recommends committing to 100 pieces of content before judging yourself, improving one element each time to guarantee mastery over time.
What they recommend · 1 pick
Rule of 100
Productivity
"Make a hundred videos and every video pick one thing to do better. The rule of 100 — 100 videos, every time choose one thing to get better. It could be the thumbnail, the hook, ..."
My First Million, Riley, Peter and Liam agree on 30 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
9:06
Binge Bank
· "Create a binge bank. A binge bank is sort of like your personal Netflix bingeworthy show. It's like an hour..."
11:21
Atomic Habits
· "James Clear, the author of Atomic Habits, sells the feeling of self-control, a feeling that you could take..."
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