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Rule of 100
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▲ 1 active in the last 90 days
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Last discussed Sep 16, 2026
A business methodology for customer acquisition involving 100 outreach attempts per day, $100 in ads per day, or 100 minutes of content creation, sustained for 100 days.
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17 minutes that will completely reset how you think about growing online
Shaan Puri · Sep 16, 2026
Rule Of 100
The Game w/ Alex Hormozi · Apr 17, 2026
What creators say
Shaan Puri
recommends
Used for: Building content creation skill through deliberate, iterative improvement
Praised: Filters out unserious creators, guarantees skill development by the 100th pie...
vs: Compared to chasing social media algorithm news feed trends, which Shaan dism...
"Make a hundred videos and every video pick one thing to do better. The rule of 100 — 100 videos, every time choose one thing to get better. It could be the thumbnail, the hook, the storytelling, the color editing. It doesn't matter what it is. Pic..."
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The Game w/ Alex Hormozi
mentioned
"I have the rule of 100 for people who are starting out for getting their first customers. 100 outreach attempts per day. You spend $100 in ads per day or you work for 100 minutes on content and you post it."
Rule Of 100
· Apr 17, 2026
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