How the Internet Turned Biohacking Into a Cultural Obsession

a16z · · 42 min

Ruby Justice Thelot and a16z explore how internet culture turns niche health trends like GLP-1 peptides into viral obsessions, and what that gap between hype and real adoption means for builders.

Watch the episode 42 min · YouTube

The gist

  1. 90% of Americans have heard of GLP-1s but only 11% use them, so social media buzz can badly inflate market size estimates.
  2. Biohacking and peptide use started in Midwestern bodybuilding communities and Texas med-spas, not Silicon Valley, so look outside tech to spot early trends.

What they recommend · 1 pick

Glass water bottles Gear & hardware

"I just wanted to demo that we only have glass water bottles at the A16Z office. And yeah, I make a point to only drink out of glass."

Made by someone on this episode

Paracontent · Ruby Justice Thelot's — A conceptual framework/essay by Ruby Justice Thelot describing cont...

Also mentioned

8:15 Creatine monohydrate · "A lot of this, you know, these sort of novel techniques — whether I think now with creatine, I'm seeing it..."
9:58 Peptides · "People use some peptides for muscle repair. They inject other ones for looking more youthful. There are..."
11:02 Astral · "I asked Astra to come up with other things that poll similarly in public opinion where it's like X% is..."
16:50 Opal · "We're talking about Opal, Brick, Yondr, pouches — all the different things that you might have around the..."
16:50 Brick · "We're talking about Opal, Brick, Yondr, pouches — all the different things that you might have around the..."
26:56 Fitbit · "The Fitbit is launched in 2007. That same year Kevin Kelly in Wired says it is the year of the quantified..."

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